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Going negative

Author: Shanto Iyengar; Stephen Ansolabehere
Publisher: [Place of publication not identified] : Free Press, 2014.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Shanto Iyengar; Stephen Ansolabehere
ISBN: 9781439118757 1439118752
OCLC Number: 893115402
Notes: Title from resource description page (Recorded Books, viewed October 13, 2014).
Description: 1 online resource
Responsibility: Shanto Iyengar and Stephen Ansolabehere.

Abstract:

Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.

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