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Goliath's revenge : how established companies turn the tables on digital disruptors

Author: Todd Hewlin; Scott A Snyder
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2019]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"Harness your companys incumbent advantages to win the digital disruption game Goliaths Revenge is the practical guide for how executives and aspiring leaders of established companies can run the Silicon Valley playbook for themselves and capitalize on digital disruption. Technologies like artificial intelligence, robotics, internet of things, blockchain, and immersive experiences are changing the basis of
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Hewlin, Todd, author.
Goliath's revenge
Hoboken : Wiley, 2019
(DLC) 2018047526
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Todd Hewlin; Scott A Snyder
ISBN: 9781119541912 1119541913 9781119541905 1119541905
OCLC Number: 1081338651
Notes: Machine generated contents note: Foreword Chapter 1 How Much Time Do You Have? Chapter 2 The Incumbent's Advantage Chapter 3 Winner Takes Most Chapter 4 Rule #1: Deliver Step-Change Customer Outcomes Chapter 5 Rule #2: Pursue Big I and Little I Innovation Chapter 6 Rule #3: Use Your Data as Currency Chapter 7 Rule #4: Accelerate Through Innovation Networks Chapter 8 Rule #5: Value Talent Over Technology Chapter 9 Rule #6: Reframe Your Purpose Chapter 10 Company View: Your Disruptor's Playbook Chapter 11 Career View: Disrupt Yourself Appendix New Rules Templates About the Authors Index.
Description: 1 online resource (x, 278 pages)
Contents: Intro; Goliath's Revenge: How Established Companies Turn the Tables on Digital Disruptors; Contents; Foreword; Chapter 1 How Much Time Do You Have?; Rewriting David versus Goliath; The Resurgence of General Motors; The Six Rules of Goliath's Revenge; Rule 1: Deliver Step-Change Customer Outcomes; Rule 2: Pursue Big I and Little I Innovation; Rule 3: Use Your Data as Currency; Rule 4: Accelerate through Innovation Networks; Rule 5: Value Talent over Technology; Rule 6: Reframe Your Purpose; How Much Time Have You Got?; Time to Jump In; Chapter 2 The Incumbent's Advantage; Your Crown Jewels Self-Funding InnovationBrand Reach; Existing Customer Relationships; Installed Base; Data Sets; Blocking Patents; Standards Influence; What Are Your Crown Jewels?; Chapter 3 Winner Takes Most; The End of Average; The Retail Industry: A Cautionary Tale; The Customer Expectation Ratchet; My Car Gets Better with Age; Our Trains Have Zero Unplanned Downtime; Why Time Is of the Essence; Parabolic Customer Adoption; Perpetual Algorithmic Advantage; Note; Chapter 4 Rule 1: Deliver Step-Change Customer Outcomes; Pick a Destination: Thinking Customer-In; Plan Your Journey: The Stairway to Value Visionaries versus ConservativesPragmatists in Pain versus Pragmatists with Options; Applying the Stairway to Value: Examples; Fit Your BHAG to the Stairway to Value; Get Going: Whole Offers by Step; Rule 1: Company and Career Readiness; Company Readiness Self-Assessment; Career Readiness Self-Assessment; Rule 1 Readiness Summary; Chapter 5 Rule 2: Pursue Big I and Little I Innovation; Differentiate Big I from Little I; Nurture a Company-wide Innovation Culture; Your Central Innovation Group; Expanding Your Innovation Funnel; Act Fast on Little I Opportunities; Step 1: Charter Step 2: ResourceStep 3: Implement; Step 4: Learn; Unlock the Power of And; Launch Your Venture Investment Board; Why Big I Initiatives Need Protection; What Decisions Can Your VIB Make?; Who Should Lead Your VIB?; How Do I Know Our VIB Is Working?; Run the Big I Relay Race; Step 1: Ideate; Step 2: Validate; Step 3: Pilot; Step 4: Scale; Mastercard Pursues Both Big I and Little I; Stress-Test Your Innovation Program; Rule 2: Company and Career Readiness; Company Readiness Self-Assessment; Career Readiness Self-Assessment; Rule 2 Readiness Summary; Note Chapter 6 Rule 3: Use Your Data as CurrencySome Historical Context; Entertainment Goes Left Brain; Moneyball Wins Games; Build Your Data Balance Sheet; Think Broadly about Your Data Assets; Understand Your Data Liabilities; Rate the Quality of Each Data Asset; Pay Special Attention to the Edge; Value Data Optionality; Maximize Return on Data; Digital Customer Segments; Master Machine Learning; The Weather Channel; Rule 3: Company and Career Readiness; Company Readiness Self-Assessment; Career Readiness Self-Assessment; Rule 3 Readiness Summary; Note
Responsibility: Todd Hewlin, Scott Snyder.

Abstract:

"Harness your companys incumbent advantages to win the digital disruption game Goliaths Revenge is the practical guide for how executives and aspiring leaders of established companies can run the Silicon Valley playbook for themselves and capitalize on digital disruption. Technologies like artificial intelligence, robotics, internet of things, blockchain, and immersive experiences are changing the basis of competition in every industry. New competitors are emerging while traditional ones are falling behind. Periods of intense change provide remarkable opportunities. Goliaths Revenge delivers an insiders view of how industry leaders like General Motors, NASA, The Weather Channel, Hitachi, Mastercard, Proctor & Gamble, Penn Medicine, Discovery, and Cisco are accelerating innovation, building new skills, and disrupting themselves to come out stronger in this post-digital age. Learn how to leverage your companys scale, reach, data, and expertise to launch breakthrough offerings that fend off attackers and secure your position as a future industry leader. Using real success cases and recommendations, this invaluable resource shows how to realign your business model, reset your talent development priorities, and retake market share lost to digital-ready competitors. Drawing from extensive experience in digital transformation, leadership development, and strategic planning, the authors show how established companies can switch from defense to offense to thrive in this new digital environment. Learn the six new rules that separate winners from losers in the age of digital disruption Prioritize your innovation investments to rebuild your competitive moat Employ smart cannibalization to defend your core business Deliver step-change customer outcomes to grow into adjacent markets Reframe your purpose and make talent the centerpiece of your digital innovation strategy Goliaths Revenge is a must-read for business leaders and innovators in small, mid-sized, and large organizations trying to win the digital disruption game. This book helps you reset both your company strategy and professional development priorities for long-term success."--

"Sales handles: Digitization is reshaping our careers, companies, and industries. Machine learning, artificial intelligence, and robotics are surpassing human capabilities across broad sectors of the economy but also empowering individuals to work, learn, and play in entirely new ways. Every large enterprise faces attackers that are neutralizing traditional sources of competitive differentiation and delivering innovative offers that reset customer expectations. However, new entrants often lack the scale, reach, and expertise needed to fully shift the industry pecking order. This book provides an insider's perspective on how established leaders are shifting from defense to offense in the pursuit of long-term industry leadership. It defines the six new rules that are separating winners from losers and provides first-hand examples of companies bending the innovator's dilemma through "smart cannibalization". This book is your guide to resetting both your company strategy and your personal development priorities to thrive in the age of digital disruption"--

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