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Google Analytics and Google Tag Manager

Author: Tabatha Farney; American Library Association,
Publisher: Chicago : ALA TechSource, 2016.
Series: Library technology reports, v. 52, no. 7.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Libraries are actively using Google Analytics to monitor the usage of their various websites and online tools. This report recommends several Google Analytics features, including the useful Google Tag Manager that all libraries should be using. It also tackles the challenge of enhancing Google Analytics' tracking ability for a variety of library-specific online tools including link resolvers, online catalogs and  Read more...
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Document Type: Book
All Authors / Contributors: Tabatha Farney; American Library Association,
ISBN: 0838959768 9780838959763
OCLC Number: 957134391
Description: 42 pages : illustrations ; 28 cm
Contents: Getting the best Google Analytics data for your library --
Using Google Tag Manager in your library --
Improving Google Analytics for journal search and link resolver tools --
Customizing Google Analytics for the library catalog or discovery service --
Optimizing Google Analytics for Libguides --
Implementing Google Analytics for a consortial digital repository --
Measuring the success of your social media presence with Google Analytics.
Series Title: Library technology reports, v. 52, no. 7.
Responsibility: Tabatha Farney.

Abstract:

Libraries are actively using Google Analytics to monitor the usage of their various websites and online tools. In this Library Technology Report, Farney recommends several Google Analytics features  Read more...

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