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Google analytics breakthrough : from zero to business impact

Author: Feras Alhlou; Shiraz Asif; Eric Fettman
Publisher: Hoboken, New Jersey : Wiley, [2016]
Edition/Format:   Print book : Essay : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Feras Alhlou; Shiraz Asif; Eric Fettman
ISBN: 9781119144014 1119144019
OCLC Number: 1055887611
Description: xxii, 596 pàgines : il·lustracions, gràfics ; 25 cm
Contents: Conté: Introduction --
Google analytics reporting overview : user characteristics and behavior --
Measurement strategy --
Account creation and tracking code installation --
Google tag manager concepts --
Events, virtual pageviews, social actions, and errors --
Acquisition reports --
Goal and ecommerce tracking --
View settings, view filters, and access rights --
Segments --
Dashboards, custom reports and intelligence alerts --
Implementation customizations --
Mobile app measurement --
Google analytics integrations : the power of together --
Integrating Google analytics with CRM data --
Advanced reporting and visualization with third-party tools --
Data import and measurement protocol --
Analytics 360
Responsibility: Feras Alhlou, Shiraz Asif and Eric Fettman.

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