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Google analytics breakthrough : from zero to business impact

Author: Feras Alhlou
Publisher: Hoboken, New Jersey : Wiley, 2016.
Edition/Format:   Computer file : EnglishView all editions and formats
Summary:
A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and  Read more...
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Material Type: Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Feras Alhlou
ISBN: 9781119266365 111926636X 1119231701 9781119231707 9781119231691 1119231698 1119144019 9781119144014
OCLC Number: 992824810
Description: 1 online resource
Contents: Introduction --
Google analytics reporting overview : user characteristics and behavior --
Measurement strategy --
Account creation and tracking code installation --
Google tag manager concepts --
Events, virtual pageviews, social actions, and errors --
Acquisition reports --
Goal and ecommerce tracking --
View settings, view filters, and access rights --
Segments --
Dashboards, custom reports and intelligence alerts --
Implementation customizations --
Mobile app measurement --
Google analytics integrations : the power of together --
Integrating Google analytics with CRM data --
Advanced reporting and visualization with third-party tools --
Data import and measurement protocol --
Analytics 360.
Responsibility: Feras Alhlou, Shiraz Asif, and Eric Fettman.

Abstract:

A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted  Read more...

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