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Googled : the end of the world as we know it

Author: Ken Auletta
Publisher: New York, N.Y. : Penguin Books, ©2010.
Edition/Format:  Print book : EnglishView all editions and formats
Summary:
"In 'Googled, ' esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large."--Page 4 of cover.
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Genre/Form: History
Document Type: Book
All Authors / Contributors: Ken Auletta
ISBN: 9780143118046 0143118048 9780753522431 0753522438 9780753522424 075352242X
OCLC Number: 515456623
Notes: "This edition with a new afterword ..."--Title page verso.
Description: xiv, 418 pages ; 22 cm
Contents: Messing with the magic --
Starting in a garage --
Buzz but few dollars (1999-2000) --
Prepping the Google rocket (2001-2002) --
Innocence or arrogance? (2002-2003) --
Google goes public (2004) --
The new evil empire? (2004-2005) --
Chasing the fox (2005-2006) --
War on multiple fronts (2007) --
Waking the government bear --
Google enters adolescence (2007-2008) --
Is "old" media drowning? (2008) --
Compete or collaborate? --
Happy birthday (2008-2009) --
Googled --
Where is the wave taking old media? --
Where is the wave taking Google? --
Afterword. --25 business maxims.
Responsibility: Ken Auletta.

Abstract:

Googled is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. Auletta reveals how the media industry is being disrupted  Read more...

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The story he is telling, and its ramifications, is a narrative which is shaping the era in which we live, and at a frightening pace * Telegraph * Compelling * The Economist * This insightful book Read more...

 
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Primary Entity<\/h3>\n
<http:\/\/www.worldcat.org\/oclc\/515456623<\/a>> # Googled : the end of the world as we know it<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Book<\/a>, schema:CreativeWork<\/a> ;\u00A0\u00A0\u00A0\nlibrary:oclcnum<\/a> \"515456623<\/span>\" ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/688759659#Place\/new_york_n_y<\/a>> ; # New York, N.Y.<\/span>\n\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/nyu<\/a>> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/688759659#Topic\/business_&_economics_industries_media_&_communications<\/a>> ; # BUSINESS & ECONOMICS \/ Industries \/ Media & Communications<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/688759659#Topic\/computers_history<\/a>> ; # COMPUTERS \/ History<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.worldcat.org\/fast\/977289<\/a>> ; # Internet searching<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.worldcat.org\/fast\/977265<\/a>> ; # Internet industry<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.worldcat.org\/fast\/1204155<\/a>> ; # United States.<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/688759659#Topic\/social_science_popular_culture<\/a>> ; # SOCIAL SCIENCE \/ Popular Culture<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/688759659#Organization\/google_firm<\/a>> ; # Google (Firm)<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.loc.gov\/authorities\/subjects\/sh2009127472<\/a>> ; # Internet industry--United States<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.worldcat.org\/fast\/1173234<\/a>> ; # Web search engines<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/viaf.org\/viaf\/124291214<\/a>> ; # Google (Firm)<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/688759659#Topic\/web_search_engines_united_states_history<\/a>> ; # Web search engines--United States--History<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/dewey.info\/class\/338.064\/<\/a>> ;\u00A0\u00A0\u00A0\nschema:bookFormat<\/a> bgn:PrintBook<\/a> ;\u00A0\u00A0\u00A0\nschema:copyrightYear<\/a> \"2010<\/span>\" ;\u00A0\u00A0\u00A0\nschema:creator<\/a> <http:\/\/viaf.org\/viaf\/108918185<\/a>> ; # Ken Auletta<\/span>\n\u00A0\u00A0\u00A0\nschema:datePublished<\/a> \"2010<\/span>\" ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"Messing with the magic -- Starting in a garage -- Buzz but few dollars (1999-2000) -- Prepping the Google rocket (2001-2002) -- Innocence or arrogance? (2002-2003) -- Google goes public (2004) -- The new evil empire? (2004-2005) -- Chasing the fox (2005-2006) -- War on multiple fronts (2007) -- Waking the government bear -- Google enters adolescence (2007-2008) -- Is \"old\" media drowning? (2008) -- Compete or collaborate? -- Happy birthday (2008-2009) -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Afterword. --25 business maxims.<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"\"In \'Googled, \' esteemed media writer Ken Auletta uses the story of Google\'s rise to explore the future of media at large.\"--Page 4 of cover.<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/688759659<\/a>> ;\u00A0\u00A0\u00A0\nschema:genre<\/a> \"History<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:inLanguage<\/a> \"en<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Googled : the end of the world as we know it<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:productID<\/a> \"515456623<\/span>\" ;\u00A0\u00A0\u00A0\nschema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/515456623#PublicationEvent\/new_york_n_y_penguin_books_2010<\/a>> ;\u00A0\u00A0\u00A0\nschema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/688759659#Agent\/penguin_books<\/a>> ; # Penguin Books<\/span>\n\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9780143118046<\/a>> ;\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9780753522424<\/a>> ;\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9780753522431<\/a>> ;\u00A0\u00A0\u00A0\numbel:isLike<\/a> <http:\/\/bnb.data.bl.uk\/id\/resource\/GBA9B1206<\/a>> ;\u00A0\u00A0\u00A0\nwdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/515456623<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Related Entities<\/h3>\n
<http:\/\/dewey.info\/class\/338.064\/<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/688759659#Agent\/penguin_books<\/a>> # Penguin Books<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Penguin Books<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/688759659#Organization\/google_firm<\/a>> # Google (Firm)<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Organization<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Google (Firm)<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/688759659#Place\/new_york_n_y<\/a>> # New York, N.Y.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"New York, N.Y.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/688759659#Topic\/business_&_economics_industries_media_&_communications<\/a>> # BUSINESS & ECONOMICS \/ Industries \/ Media & Communications<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"BUSINESS & ECONOMICS \/ Industries \/ Media & Communications<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/688759659#Topic\/computers_history<\/a>> # COMPUTERS \/ History<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"COMPUTERS \/ History<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/688759659#Topic\/social_science_popular_culture<\/a>> # SOCIAL SCIENCE \/ Popular Culture<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"SOCIAL SCIENCE \/ Popular Culture<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/688759659#Topic\/web_search_engines_united_states_history<\/a>> # Web search engines--United States--History<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:hasPart<\/a> <http:\/\/id.loc.gov\/authorities\/subjects\/sh97007463<\/a>> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Web search engines--United States--History<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.loc.gov\/authorities\/subjects\/sh2009127472<\/a>> # Internet industry--United States<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Internet industry--United States<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.loc.gov\/vocabulary\/countries\/nyu<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\ndcterms:identifier<\/a> \"nyu<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/1173234<\/a>> # Web search engines<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Web search engines<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/1204155<\/a>> # United States.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"United States.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/977265<\/a>> # Internet industry<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Internet industry<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/977289<\/a>> # Internet searching<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Internet searching<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/108918185<\/a>> # Ken Auletta<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Auletta<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Ken<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Ken Auletta<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/124291214<\/a>> # Google (Firm)<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Organization<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Google (Firm)<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9780143118046<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"0143118048<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9780143118046<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9780753522424<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"075352242X<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9780753522424<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9780753522431<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"0753522438<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9780753522431<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/515456623<\/a>>\u00A0\u00A0\u00A0\u00A0a \ngenont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/515456623<\/a>> ; # Googled : the end of the world as we know it<\/span>\n\u00A0\u00A0\u00A0\nschema:dateModified<\/a> \"2018-11-29<\/span>\" ;\u00A0\u00A0\u00A0\nvoid:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n