Googled : the end of the world as we know it (Book, 2010) []
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Googled : the end of the world as we know it

Googled : the end of the world as we know it

Author: Ken Auletta
Publisher: New York : Penguin Books, ©2010.
Edition/Format:   Print book : EnglishView all editions and formats

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Genre/Form: History
Document Type: Book
All Authors / Contributors: Ken Auletta
ISBN: 9781594202353 1594202354 9780143118046 0143118048
OCLC Number: 796957697
Notes: "First published in the United States of America by the Penguin Press ... 2009. This edition with a new afterword published in Penguin Books 2010"--Title page verso.
Description: xiv, 384 pages ; 25 cm
Contents: Messing with the magic --
Starting in a garage --
Buzz but few dollar's --
Prepping the Google rocket --
Innocence or arrogance? --
Google goes public --
The new evil empire? --
Chasing the fox --
War on multiple fronts --
Waking the government bear --
Google enters adolescence --
Is old media drowning? --
Compete or collaborate? --
Happy birthday --
Googled --
Where is the wave taking old media? --
Where is the wave taking Google? --
Media maxims.
Responsibility: Ken Auletta.


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