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Graphic standards system

Author: Thomas H Geismar; Steff Geissbuhler; Christopher Bonanos; United States. Environmental Protection Agency,; Chermayeff & Geismar Associates,
Publisher: Brooklyn, NY : Standards Manual, New York, NY : ARTBOOK/D.A.P., in partnership with : Chermayeff & Geismar & Haviv : AIGA, the professional Association for design [2017] ©2017
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"A treat for both graphic designers and environmentalists: a facsimile of the graphic manual created for the Environmental Protection Agency in 1977. In 1970, President Richard Nixon created the Environmental Protection Agency (EPA) to confront environmental pollution and protect the health of the American people. One of the EPA's top priorities was consolidating numerous state offices to more efficiently carry out  Read more...
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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Document Type: Book
All Authors / Contributors: Thomas H Geismar; Steff Geissbuhler; Christopher Bonanos; United States. Environmental Protection Agency,; Chermayeff & Geismar Associates,
ISBN: 0692878300 9780692878309
OCLC Number: 991804404
Notes: Reprint of the 1977 "Graphic standards system", with new (2017) introductory material.
Cover title.
Description: 1 volume (unpaged), some folded pages : illustrations (some color) ; 30 cm
Contents: Foreword / Tom Geismar --
Introduction / Steff Geissbühler --
The fall and rise of the daisy / Christopher Bonanos --
United States Environmental Protection Agency Graphic standards system / designed by Steff Geissbühler, Chermayeff & Geismar Associates, New York, 1977. EPA graphic standards : Agency identifier : Standard agency colors ; Reproduction control ; Standard reproduction sizes --
Typography : The typeface Univers ; Alternative typefaces ; Type specifications ; Typographic organization ; Agency signatures --
Grids and formats : Grids A, B, C, and D --
Stationery system : Letterheads ; Envelopes and mailing labels --
Periodicals and news releases : Newsletters ; Releases ; Press kit --
Publications ; Reports ; Special format ; Booklets and directories ; Pamphlets ; Self mailers --
EPA programs : Program colors ; Program identifiers ; Identifier application ; Color and identifiers ; Variations --
Reproduction material : Agency material : Agency identifiers ; Large agency identifier ; Agency signature ; EPA blue ; EPA green ; EPA gray --
Program material : Noise identifier ; Noise yellow ; Toxic substances identifier ; Toxic red ; Radiation identifier ; Radiation red ; Technology transfer identifier ; Technology purple ; Air identifier ; Air blue ; Water identifier ; Water blue ; Research and development identifier ; R & D green ; Pesticides identifier ; Pesticides green ; Solid waste identifier ; Solid waste brown --
Photographs from the EPA's Documerica Project 1971-1977.
Other Titles: United States Environmental Protection Agency Graphic standards system.
EPA graphic standards system
Environmental Protection Agency graphic standards system
Responsibility: United States Environmental Protection Agency.

Abstract:

"A treat for both graphic designers and environmentalists: a facsimile of the graphic manual created for the Environmental Protection Agency in 1977. In 1970, President Richard Nixon created the Environmental Protection Agency (EPA) to confront environmental pollution and protect the health of the American people. One of the EPA's top priorities was consolidating numerous state offices to more efficiently carry out its goal of 'working for a cleaner, healthier environment for the American people.' But there was one area in which the EPA - like many government agencies of the time - was terribly inefficient: their graphic design and communications department. Millions of dollars were being wasted annually due to nonstandardized formats, inefficient processes and almost everything being designed from scratch. In 1977 the EPA began working with the legendary New York design firm Chermayeff & Geismar (now Chermayeff & Geismar & Haviv, or CGH), responsible for some of the most recognizable visual identities in the world, such as Chase Bank, PBS, National Geographic, the Smithsonian Institution, Mobil Oil and NBC. Partners Ivan Chermayeff, Tom Geismar and Steff Geissbuhler set about tackling this problem. The result was the 1977 US Environmental Protection Agency Graphic Standards System"--Amazon.com.

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