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Green consumerism : perspectives, sustainability, and behavior

Author: Ruchika Singh Malyan; Punita Duhan
Publisher: Toronto ; New Jersey : Apple Academic Press, [2019] ©2019
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers' buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Green consumerism.
Toronto ; New Jersey : Apple Academic Press, 2019
(DLC) 2018036403
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ruchika Singh Malyan; Punita Duhan
ISBN: 9781351138048 1351138049 9781351138024 1351138022 9781351138031 1351138030 9781351138017 1351138014
OCLC Number: 1048660024
Description: 1 online resource (xxx, 379 pages)
Contents: Green Marketing: The Next Marketing RevolutionAnitha Acharya and Manish GuptaGreen Pricing the Journey Up Until Now and the Road AheadAnjali Karol and C. MashoodA Green Consumerism Study of Academic Publications in Scientific Journals Indexed in the Web of Science and ScopusJ. Alvarez-Garcia, C. P. Maldonado-Erazo, and M. C. Del Rio-RamaGreen Consumer BehaviorKulvinder Kaur BatthGreen Practices for Green(er) Living: The Road AheadGeorge Varghese and Lakshmi ViswanathanDeterminants of Consumer Purchase Intention for Solar ProductsOm Jee Gupta and Anurag SinghEnvironmentally Conscious Consumer Behavior and Green Marketing: An Analytical Study of the Indian MarketPradeep KautishEmpirically Examining Green Brand Associations to Gain Green Competitive Advantage through Green Purchasing IntentionsNitika Sharma and Madan LalSustainable Green Marketing: A Trend of ConsumerismHarsh Tullani and Richa DahiyaAnalyzing Long-Term Benefits in the Face of Higher Upfront Cost for Green Affordable Housing: A Study of Ghaziabad, UP (India)Siddharth Jain, Prateek Gupta, and DeepaInnovation in Green Practices: A Tool for Environment Sustainability and Competitive AdvantageNomita SharmaCommunicating Sustainability and Green Marketing: An Emotional AppealMoturu Venkata Rajasekhar, Krishnaveer Abhishek Challa, Dharmavaram Vijaylakshmi, and Nittala RajyalakshmiEco-Awareness: Imbibing Environmental Values in ConsumersAnjali Karol and C. MashoodEnvironmental Marketing and EducationKunal and S. N. SahdeoGoing Green: Toward Organic Farming and Plastic-Free Eco-Friendly LifestyleSumit RoyEffective Utilization of Renewable Biomaterials for the Production of Bio-Ethanol as Green Biofuel: A Concept on the Development of Sustainable Green TechnologyPinaki Dey, Sandeep Kaur Saggi, and Geetika Gupta
Responsibility: editors, Ruchika Singh Malyan, Punita Duhan.
More information:

Abstract:

This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers' buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. Provides insight about current consumer behavior, consumers' eco-literacy levels, and their desires to go green Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more

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"This book is a strenuous effort by the editors to understand the area of green consumer behavior in a versatile manner. This book enables readers to comprehend the concept of green consumer Read more...

 
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