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Greening the red, white, and blue : the bomb, big business, and consumer resistance in postwar America Preview this item
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Greening the red, white, and blue : the bomb, big business, and consumer resistance in postwar America

Author: Thomas Jundt
Publisher: New York : Oxford University Press, ©2014.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Atomic weapons awakened humanity to the realization that it could annihilate the planet. It was soon recognized that corporate capitalism might also destroy the earth. This book explores how  Read more...

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Document Type: Book
All Authors / Contributors: Thomas Jundt
ISBN: 9780199791200 0199791201
OCLC Number: 969628160
Description: XII, 306 p. ; 24 cm
Contents: Acknowledgments ; Introduction: Shopping As If Their Lives (and the Planet's) Depended on It ; Part I: A New Era ; 1. "Sons of Bitches": Sources of Postwar Anxiety ; 2. Green Consumption in a Dangerous World ; 3. Downwinders ; 4. Chemicals and Romance ; Part II: A New Response ; 5. "A Ground Swell of Public Indignation" ; 6. The 'New' Conservation ; 7. "Striking Back at the Goddam Sons of Bitches" ; 8. Green Consumption Goes Mainstream ; Conclusion: "The Clock is Ticking" ; Notes ; Index
Responsibility: Thomas Jundt.

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Greening the Red, White, and Blue carefully demonstrates that an environmental consciousness developed earlier than is commonly assumed, in the postwar years rather than the 1960s. By examining Read more...

 
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