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Grocery e-commerce : consumer behaviour and business strategies

Author: Niels Kornum; Mogens Bjerre
Publisher: Cheltenham, UK ; Northhampton, MA : Edward Elgar, cop. 2005.
Edition/Format:   Print book : Conference publication : EnglishView all editions and formats
Summary:

This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena.

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Genre/Form: Conference papers and proceedings
Actes de congrès
Material Type: Conference publication
Document Type: Book
All Authors / Contributors: Niels Kornum; Mogens Bjerre
ISBN: 1845422988 9781845422981
OCLC Number: 494246349
Notes: Ce document est composé d'articles provenant du First International Workshop on Consumer Behaviour and Distribution in the e-Grocery Sector, qui s'est tenu les 24 et 25 Mai 2004 à la Copenhagen Business School.
Description: 1 vol. (XIV-322 p.) : ill. ; 25 cm.
Contents: Contents: Preface 1. Grocery E-Commerce - Consumer Behaviour and Business Strategies: An Introduction 2. Competing for the Online Grocery Customer: The UK Experience 3. To Pay or Not to Pay, That is the Question. Conceptual Model and Empirical Results on Consumers' View on Home Delivery 4. Household Desires on Home Delivery: An Empirical Study on Attended Reception of Convenience Goods 5. A Comparison of In-Store vs. Online Grocery Customers 6. Understanding Consumer Adoption of Online Grocery Shopping: Results from Denmark and Sweden 7. Behind the Values: Understanding Consumer Behaviour and E-Grocery Business from a Dialectic Culture Perspective 8. Effective E-Grocery Logistics 9. Cost Drivers and Profitability of DC Based Grocery Home Delivery Systems 10. A Reality Check on E-Grocery Delivery Options - The Swedish Case 11. Packaging Trends for E-Commerce Shipments in the United States: A Focus on Perishables! 12. First-Movers in the E-Grocery Sector - A Framework for Analysis 13. Innovative Opportunities and Strategies for Online Transactions 14. The Future of Grocery E-Commerce - Will Business be Able to Meet Customers' Needs and How? Index
Responsibility: edited by Niels Kornum,... Mogens Bjerre,....

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