Grounded theory : a practical guide for management, business and market researchers (Book, 2006) [WorldCat.org]
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Grounded theory : a practical guide for management, business and market researchers
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Grounded theory : a practical guide for management, business and market researchers

Author: Christina Goulding
Publisher: London, Thousand Oaks, Calif., New Delhi : Sage, 2006.
Edition/Format:   Print book : English : ReprView all editions and formats
Summary:

Represents a primer for organizational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or  Read more...

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Document Type: Book
All Authors / Contributors: Christina Goulding
ISBN: 9780761966838 076196682X 0761966838 9780761966821
OCLC Number: 315405253
Description: VII, 186 Seiten : Diagramme
Contents: IntroductionPART ONE: PHILOSPHY, PRINCIPLES AND PROCEDURESThe Qualitative Turn in Management ResearchGrounded Theory Evolutionary Developments and Fundamental ProcessesGetting Started Data Collection and SamplingAnalyses, Interpretation and the Writing ProcessPART TWO: GROUNDED THEORY: AN ILUSTRATION OF THE PROCESSResearching the Consumer Experience An Illustration of the Grounded Theory MethodThe Identification and Explanation of Concepts and CategoriesPART THREE: SOME CONCLUDING REMARKSA Critical Review of the Methodology
Responsibility: Christina Goulding.

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