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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/315405253 Title: Grounded theory : a practical guide for management, business and market researchers Author: Christina Goulding Publisher: London, Thousand Oaks, Calif., New Delhi : Sage, 2006. ISBN/ISSN: 9780761966838 076196682X 0761966838 9780761966821 OCLC:315405253

  
  

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Grounded theory : a practical guide for management, business and market researchers

Author:	Christina Goulding
Publisher:	London, Thousand Oaks, Calif., New Delhi : Sage, 2006.
Edition/Format:	Print book : English : ReprView all editions and formats
Summary:	Represents a primer for organizational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. This title offers an overview of qualitative methods in general and locates grounded theory in this context.  Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Grounded theory Marktforschung
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