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Groundswell : winning in a world transformed by social technologies

Author: Charlene Li; Josh Bernoff
Publisher: Boston : Harvard Business Press, ©2008.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies  Read more...

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Document Type: Book
All Authors / Contributors: Charlene Li; Josh Bernoff
ISBN: 9781422125007 1422125009
OCLC Number: 423555651
Notes: DOCUMENT EN COMMANDE OU EN TRAITEMENT.
Description: xiii, 286 p. : ill. ; 25 cm
Contents: Introducton --
Part One. Understanding the Groundswell. Why the groundswell--and why now? --
Jujitsu and the technologies of the groundswell --
The social technographics profile --
Part Two. Tapping the Groundswell. Strategies for tapping the groundswell --
Listening to the groundswell --
Talking with the groundswell --
Energizing the groundswell --
Helping the groundswell to support itself --
Embracing the groundswell --
Part Three. The Groundswell Transforms. How connecting with the groundswell transforms your company --
The groundswell inside your company --
The future of the groundswell.
Other Titles: Winning in a world transformed by social technologies
Responsibility: Charlene Li, Josh Bernoff.

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There is no question that this is the book to read if you are in a corporate environment. - 800 CEO Read's Social Media University's Reading List, August 2009

 
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