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Groundswell : winning in a world transformed by social technologies

Author: Charlene Li; Josh Bernoff
Publisher: Boston, Mass. : Harvard Business Press, ©2011.
Edition/Format:   Print book : Biography : English : Ed. expandes + revisedView all editions and formats
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Material Type: Biography
Document Type: Book
All Authors / Contributors: Charlene Li; Josh Bernoff
ISBN: 9781422161982 1422161986
OCLC Number: 916384114
Target Audience: Pregrado
Description: xv, 332 p. : il. ; 21 cm
Contents: Understanding the groundswell --
Tapping the groundswell --
The groundswell transforms.
Responsibility: Charlene Li, Josh Bernoff.

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