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Growth hacker marketing : a primer on the future of PR, marketing, and advertising

Author: Ryan Holiday
Publisher: New York, New York : Portfolio/Penguin, 2014.
Edition/Format:   Print book : English : Revised and expanded editionView all editions and formats
Summary:
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are  Read more...
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Document Type: Book
All Authors / Contributors: Ryan Holiday
ISBN: 9781591847380 1591847389
OCLC Number: 1020416829
Description: xxix, 111 pages ; 20 cm
Responsibility: Ryan Holiday.

Abstract:

"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--

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