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Growth Hacker Marketing : a Primer on the Future of PR, Marketing and Advertising.

Author: Ryan Holiday
Publisher: London : Profile Books, 2013.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook,  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Holiday, Ryan.
Growth Hacker Marketing : A Primer on the Future of PR, Marketing and Advertising.
London : Profile Books, ©2013
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ryan Holiday
ISBN: 9781782830191 1782830197
OCLC Number: 880900148
Description: 1 online resource (94 pages)
Contents: Cover; Contents; About Ryan Holiday; Also by Ryan Holiday; Title Page; Copyright; Epigraph; An Introduction to Growth Hacking; STEP 1: It Begins with Product Market Fit; STEP 2: Finding Your Growth Hack; STEP 3: Turn 1 into 2 and 2 into 4-Going Viral; STEP 4: Close the Loop: Retention and Optimization; My Conversion: Putting the Lessons into Practice; Special Bonus; Becoming a Growth Hacker: The Next Steps; Endnotes.

Abstract:

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Spotify has used growth hacking to reach twenty million users and nearly 1bn revenues less than four years after it launched. Growth hackers t.

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Ryan Holiday is part Machiavelli, part Ogilvy, and all results ... this whiz kid is the secret weapon you've never heard of. -- Tim Ferriss, #1 New York Times bestselling author of 'The 4-Hour Read more...

 
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