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Growth hacker marketing : a primer on the future of PR, marketing, and advertising

Author: Ryan Holiday
Publisher: New York : Portfolio/Penguin, 2014.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are  Read more...
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Details

Genre/Form: Electronic books
Business resource
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ryan Holiday
ISBN: 9780698176911 069817691X
OCLC Number: 890718714
Description: 1 online resource
Contents: An introduction to growth hacking --
It begins with product market fit --
Finding your growth hack --
Turn 1 into 2 and 2 into 4- going viral --
Close the loop: retention and optimization --
My conversion: putting the lessons into practice.
Responsibility: Ryan Holiday.

Abstract:

"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--

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