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Growth hacker marketing a primer on the future of PR, marketing, and advertising

Author: Ryan Holiday
Publisher: London Profile Books 2014
Edition/Format:   Print book : English : Expanded edView all editions and formats
Summary:
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Ryan Holiday
ISBN: 9781591847380 1591847389 9781781254363 1781254362 9781782830191 1782830197
OCLC Number: 931548308
Description: XXIX, 111 Seiten
Responsibility: Ryan Holiday

Abstract:

"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"

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Publisher Synopsis

Ryan Holiday is part Machiavelli, part Ogilvy, and all results ... this whiz kid is the secret weapon you've never heard of. -- Tim Ferriss, #1 New York Times bestselling author of 'The 4-Hour Read more...

 
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