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The growth of the scholarly publishing industry in the U.S. : a business history of a changing marketplace, 1939-1946

Author: Albert N Greco
Publisher: Cham, Switzerland : Palgrave Macmillan, [2019] ©2019
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This book analyzes the dynamic growth of the scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing players positioned themselves to take advantage of the war economy and how they used different business and marketing strategies to create the market  Read more...
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Document Type: Book
All Authors / Contributors: Albert N Greco
ISBN: 3319995480 9783319995489
OCLC Number: 1045494095
Description: xvi, 100 pages ; 23 cm
Contents: 1 Introduction to Scholarly Journal and Book Publishing in the U.S. State of Scholarly Publishing Today2 The Impact of the Depression and Nuclear Research on Universities, Research, and Scholarly Publishing: 1929-19413 The Impact of World War II on American Society and Scholarly Publishing: December 7, 1941-19424 The War and Its Impact on Research: 1943-19455 1946: A Turning Point in the Growth of Scholarly Publishing
Responsibility: Albert N. Greco.

Abstract:

This book analyzes the dynamic growth of the scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the  Read more...

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"This readable and informative book is unique in format, containing five chapters, each with individual abstract and salient key words for easy reading and readily digestible themes covered by Read more...

 
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