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Grundlagen des Marketing.

Author: Philip Kotler; Gary Armstrong; Lloyd C Harris; Nigel Piercy
Publisher: München Pearson Studium ein Imprint von Pearson Deutschland 2019
Series: Pearson Studium - Economic BWL
Edition/Format:   Print book : German : 7., aktualisierte AuflageView all editions and formats
Summary:
Der Bestseller Grundlagen des Marketing zählt zu den weltweit erfolgreichsten Standardwerken im Marketing. In klarer, verständlicher und stets anschaulicher Sprache bietet der Kotler einen Überblick über die neuesten Entwicklungen im Marketing - und zwar in allen Aspekten.
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Genre/Form: Lehrbuch
Document Type: Book
All Authors / Contributors: Philip Kotler; Gary Armstrong; Lloyd C Harris; Nigel Piercy
ISBN: 9783868943559 3868943552
OCLC Number: 1101916746
Description: 992 p. ; 24
Series Title: Pearson Studium - Economic BWL

Abstract:

Der Bestseller Grundlagen des Marketing zählt zu den weltweit erfolgreichsten Standardwerken im Marketing. In klarer, verständlicher und stets anschaulicher Sprache bietet der Kotler einen Überblick über die neuesten Entwicklungen im Marketing - und zwar in allen Aspekten.

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