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Grundwissen Eventmanagement.

Author: Dieter Jäger
Publisher: UTB GmbH UVK Lucius 2018. 2018.
Series: Onleihe. E-Book
Edition/Format:   eBook : Document : German : 3. überarb. u. erw. AuflView all editions and formats
Summary:
Ein Must-have für alle (angehenden) EventmanagerInnenKongresse, Festivals oder sportliche Großveranstaltungen planen und organisieren – das ist für viele ein Traumberuf. Hinter diesen Events steckt allerdings eine hochprofessionelle Branche.Dieses Buch verrät Studierenden und Quereinsteigern alles Wissenswerte über Geschichte, Akteure, Organisationen und Eventformate. Zudem vermittelt es griffig das Grundwissen  Read more...
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Details

Genre/Form: Online-Ressource
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Dieter Jäger
ISBN: 9783838550756 3838550757
OCLC Number: 1048425888
Description: 1 Online-Ressource
Series Title: Onleihe. E-Book

Abstract:

Ein Must-have für alle (angehenden) EventmanagerInnenKongresse, Festivals oder sportliche Großveranstaltungen planen und organisieren – das ist für viele ein Traumberuf. Hinter diesen Events steckt allerdings eine hochprofessionelle Branche.Dieses Buch verrät Studierenden und Quereinsteigern alles Wissenswerte über Geschichte, Akteure, Organisationen und Eventformate. Zudem vermittelt es griffig das Grundwissen rund um die Eventplanung, -umsetzung und -evaluierung. Die dritte Auflage geht erstmalig auch auf Barcamps, Hybrid-Events und Gamification ein.Das Buch richtet sich an Praktiker und Quereinsteiger, die sich schnell in das Thema „Events“ einarbeiten möchten. Für Studierende des Eventmanagements, der Kommunikationswissenschaften und des Marketings sowie angrenzender Studiengänge ist es zudem ein aufschlussreiches und praxisnahes Lehrbuch.

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