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Guaranteed pure : the Moody Bible Institute, business, and the making of modern evangelicalism

Author: Timothy E W Gloege
Publisher: Chapel Hill : University of North Carolina Press, cop. 2015.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
American evangelicalism has long walked hand in hand with modern consumer capitalism. Timothy Gloege shows us why, through an engaging story about God and big business at the Moody Bible Institute. Founded in Chicago by shoe-salesman-turned-revivalist Dwight Lyman Moody in 1889, the institute became a center of fundamentalism under the guidance of the innovative promoter and president of Quaker Oats. Henry Crowell,  Read more...
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Document Type: Book
All Authors / Contributors: Timothy E W Gloege
ISBN: 9781469621012 1469621010
OCLC Number: 962369529
Description: 1 vol. (XV-307 p.) : illustrations. ; 25 cm.
Contents: Christian workers --
Christian work --
The problem of the masses --
Power for service --
The crisis of evangelical realism --
Christian consumers --
Religion on a business basis --
A consuming faith --
Pure religion --
The name you can trust
Responsibility: Timothy E.W. Gloege.

Abstract:

American evangelicalism has long walked hand in hand with modern consumer capitalism. Timothy Gloege shows us why, through an engaging story about God and big business at the Moody Bible Institute.  Read more...

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Tells the story of the founding and evolution of Moody Bible Institute through its history of practical business management.--Journal of American Culture Deftly argued, extensively researched, and Read more...

 
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