skip to content
Guerrilla Advertising. [1], Unconventional brand communication Preview this item
ClosePreview this item
Checking...

Guerrilla Advertising. [1], Unconventional brand communication

Author: Gavin Lucas
Publisher: London : Laurence King, 2006.
Edition/Format:   Print book : English
Summary:

Shows international examples of the varied and inventive tactics that are being used by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products.  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Gavin Lucas
ISBN: 9781856694704 1856694704
OCLC Number: 915288329
Description: 187 Seiten : überwiegend Illustrationen
Contents: Foreword by Ty Montague, Chief Creative Officer, JWT, New York; Introduction; STUNTS: Oxfam (KesselsKramer); Motorola (The Fish Can Sing/Digit); O2 (Archibald Ingall Stretton); United Airlines (Fallon); Emirates (Saatchi & Saatchi); Adidas (TBWA\Japan); Cleo magazine (Maverick); VW (DDB); Hexstatic, Ninja Tune; British Airways (Saatchi & Saatchi); FBI Recruitment (Saatchi & Saatchi); Sitges Sci-Fi Film Festival (Leo Burnett); Adidas (TBWA\Japan); CH-9 (JWT); The Protestant Church, (Jung Von Matt); J-Wave Radio (Dentsu Inc.); IFFAW (Cunning); FHM (Cunning); Which Move? (Hicklin, Slade & Parners); Robijn Color (PPGH/JWT); South Auckland Health (Saatchi & Saatchi); AXN Cable TV (Saatchi & Saatchi); BMW Asia, Mini Cooper (TBWA\Singapore); Miller Lite Beer (Y STREET PROPAGANDA: Trimline Security (GlassRethink); Science World (Rethink); Microsoft MSN 8 (Universal McCann); WISH (Rethink); Scootaway.com (D'Arcy/Woof); United Nations (Saatchi & Saatchi); Nikespeed.com (Publicis Mojo); Britart.com (Mother); Amora, Light Mayo (TBWA\Paris); Adidas A3 Shoes (TBWA\Paris); K2R (TBWA\Paris); Amnesty International (Michael Conrad & Leo Burnett); Auckland Regional Council, (Saatchi & Saatchi); Energizer (Naga DDB); Singapore Cancer Society (Dentsu Y Mattel, Toy Cars (DAVIDANDGOLIATH); SNEAKY TACTICS: Greenpeace (Airside); Gold's Gym (Rethink); UNICEF (Akestam.Holst); Absolut (TBWA\Paris); Advance Dog Food (Michael Conrad & Leo Burnett); SITE SPECIFIC: 20th Century Fox (Contract); Sony Pictures (Contract); cabnumbers.com (M&C Saatchi); Save The Children (M&C Saatchi); Pedestrian Council of Australia (Saatchi & Saatchi); Olympus Ultrazoom (Saatchi & Saatchi); Paton Fertiliser (Publicis Mojo); Kraft Foods (JWT); Antartica, Diet Guarana drink (DM9 DDB Publicidade); Bodum, (Envision); Electrolux (Y&R Copenhagen); Smart Car (Springer & Jacoby Werbung); Environment Waikato (Colenso BBDO); Novartis, Nicotell Gum (Dinamo Reklamebyra); Nike running shoes (Ogilvy & Mather); Adidas Singapore (FCB Singapore); The Economist (Ogilvy & Mather); The Economist (AMV BBDO); Absolut (TBWA\Chiat\Day); The US Army (Leo Burnett); Ariel (Saatchi & Saatchi); Comed (Leo Burnett); MULTI-FRONTED ATTACKS: Sega (Wieden + Kennedy); HP (Publicis); Ranier Beer (Cole & Weber/Red Cell); Burger King (Crispin Porter Bogusky).
Responsibility: Gavin Lucas.
More information:

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


\n\n

Primary Entity<\/h3>\n
<http:\/\/www.worldcat.org\/oclc\/915288329<\/a>> # Guerrilla Advertising. [1], Unconventional brand communication<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Book<\/a>, schema:CreativeWork<\/a> ;\u00A0\u00A0\u00A0\nlibrary:oclcnum<\/a> \"915288329<\/span>\" ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/dbpedia.org\/resource\/London<\/a>> ; # London<\/span>\n\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/enk<\/a>> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/dewey.info\/class\/659.113\/e22\/<\/a>> ;\u00A0\u00A0\u00A0\nschema:bookFormat<\/a> bgn:PrintBook<\/a> ;\u00A0\u00A0\u00A0\nschema:creator<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/5623294351#Person\/lucas_gavin<\/a>> ; # Gavin Lucas<\/span>\n\u00A0\u00A0\u00A0\nschema:datePublished<\/a> \"2006<\/span>\" ;\u00A0\u00A0\u00A0\nschema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/5623294351<\/a>> ;\u00A0\u00A0\u00A0\nschema:inLanguage<\/a> \"en<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Guerrilla Advertising. [1], Unconventional brand communication<\/span>\" ;\u00A0\u00A0\u00A0\nschema:productID<\/a> \"915288329<\/span>\" ;\u00A0\u00A0\u00A0\nschema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/915288329#PublicationEvent\/london_laurence_king_2006<\/a>> ;\u00A0\u00A0\u00A0\nschema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/5623294351#Agent\/laurence_king<\/a>> ; # Laurence King<\/span>\n\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9781856694704<\/a>> ;\u00A0\u00A0\u00A0\nwdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/915288329<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Related Entities<\/h3>\n
<http:\/\/dbpedia.org\/resource\/London<\/a>> # London<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"London<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/dewey.info\/class\/659.113\/e22\/<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/5623294351#Agent\/laurence_king<\/a>> # Laurence King<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Laurence King<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/5623294351#Person\/lucas_gavin<\/a>> # Gavin Lucas<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Lucas<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Gavin<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Gavin Lucas<\/span>\" ;\u00A0\u00A0\u00A0\nschema:sameAs<\/a> <http:\/\/d-nb.info\/gnd\/129716839<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.loc.gov\/vocabulary\/countries\/enk<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\ndcterms:identifier<\/a> \"enk<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9781856694704<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"1856694704<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9781856694704<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/915288329<\/a>>\u00A0\u00A0\u00A0\u00A0a \ngenont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/915288329<\/a>> ; # Guerrilla Advertising. [1], Unconventional brand communication<\/span>\n\u00A0\u00A0\u00A0\nschema:dateModified<\/a> \"2018-12-11<\/span>\" ;\u00A0\u00A0\u00A0\nvoid:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n