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Guerrilla creativity : make your message irresistible with the power of memes

Author: Jay Conrad Levinson
Publisher: Boston : Houghton Mifflin, 2001.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Explains how small business owners can cut through the clutter of new information to get their message across with the help of memes--simple symbols or phrases that can be used to represent complex ideas.
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Document Type: Book
All Authors / Contributors: Jay Conrad Levinson
ISBN: 0618104682 9780618104680
OCLC Number: 46918473
Notes: "A Mariner original."
Description: x, 205 pages ; 23 cm
Contents: 1. The Purpose of Creativity: Not Producing Art but Changing Human Behavior --
2. What to Be Creative About: Your Offering Can Make Lives Better --
3. The New Key to Creativity: Understanding the Omnipotent Meme --
4. Where Creativity Is Born: Simple Research Can Result in Invaluable Knowledge --
5. A Technique for Being Creative: Transforming Yourself into a Creative Genius --
6. The Myths of Marketing Creativity: Eliminating Ten Obstacles to a Successful Marketing Campaign --
7. The Truth About Creativity: Invisible to Most Marketers, Including Your Competitors --
8. Breaking Through the Clutter: Creating Dynamite Marketing Materials --
9. Creative Positioning and Enduring Patience: Owning a Position That Lives in the Minds of Your Prospects --
10. Why You Need a Meme Now More Than Ever: The Importance of Starting in the Right Place.
Responsibility: Jay Conrad Levinson.

Abstract:

Explains how small business owners can cut through the clutter of new information to get their message across with the help of memes--simple symbols or phrases that can be used to represent complex ideas.

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