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Guerrilla marketing : counterinsurgency and capitalism in Colombia

Author: Alexander L Fattal
Publisher: Chicago ; London : The University of Chicago Press, 2018. ©2018
Series: Chicago studies in practices of meaning.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"This work looks into the Colombian government's efforts to demobilize rebel FARC fighters and transform them into the entrepreneurial subjects and consumer citizens. Anthropologist Alexander Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged in Colombia."--Supplied by publisher.
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Document Type: Book
All Authors / Contributors: Alexander L Fattal
ISBN: 9780226590509 022659050X 9780226590646 022659064X
OCLC Number: 1035215907
Description: xiii, 310 pages : illustrations ; 23 cm.
Contents: Introduction: guerrilla marketing --
An archaeology of media spectacle, 1974-2008 --
Operation Christmas --
Operation Genuine --
The good life deferred and risks of remobilization --
Conclusion: the Colombian model --
Epilogue: Target Intimacy.
Series Title: Chicago studies in practices of meaning.
Responsibility: Alexander L. Fattal.

Abstract:

"This work looks into the Colombian government's efforts to demobilize rebel FARC fighters and transform them into the entrepreneurial subjects and consumer citizens. Anthropologist Alexander Fattal  Read more...

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"This is a scintillating study: a surprising story of how Colombia deployed the power of advertising to counter armed conflict, and turned to the magic of branding to make counterinsurgency seem like Read more...

 
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