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Guiding catalog growth : successful strategies, management, and techniques

Author: Karen L Burns; Direct Marketing Association (U.S.)
Publisher: New York, N.Y. : Direct Marketing Association, ©1985.
Edition/Format:   Print book : English
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Document Type: Book
All Authors / Contributors: Karen L Burns; Direct Marketing Association (U.S.)
ISBN: 0933641044 9780933641044
OCLC Number: 12237539
Description: ix, 299 pages : illustrations ; 28 cm
Responsibility: Karen L. Burns, project editor.

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