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Hacking the electorate. How campaigns perceive voters.

Author: Eitan Hersh
Publisher: Cambridge : Cambridge University Press 2015.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Hacking the electorate' is the most comprehensive study to date about the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh follows the trail from data to strategy to outcomes. Hersh argues that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collect from voters - and these variations in  Read more...
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Document Type: Book
All Authors / Contributors: Eitan Hersh
ISBN: 9781107102897 1107102898
OCLC Number: 908334190
Description: 272 pages
Contents: 1. Introduction, 2. The perceived voter model; 3. The policy roots of elite perceptions; 4. Campaign perceptions quantified; 5. The perceived partisan; 6. The public code of racialized electioneering; 7. Persuadable voters in the eyes of the persuaders; 8. Voters perceived in social networks and consumer files; 9. Conclusion; 10. Appendices.
Responsibility: Eitan Hersh.

Abstract:

Hacking the Electorate focuses on the consequences of campaigns using microtargeting databases to mobilize voters. Eitan Hersh shows that most of what campaigns know about voters comes from a core  Read more...

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'With solid empirics, Eitan Hersh's Hacking the Electorate deftly deflates myths about the magic of microtargeting, while demonstrating how campaigners' perceptions of voters vary in consequential Read more...

 
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