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Hacking the electorate : how campaigns perceive voters

Author: Eitan Hersh
Publisher: New York, NY : Cambridge University Press, 2015
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This book is the most comprehensive study to date about the consequences of campaigns using "microtargeting" databases to mobilize voters in elections. In spite of the popular aura of campaigns using secretive and sophisticated techniques to engage with voters, the book shows that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collect from  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Eitan Hersh
ISBN: 9781107102897 1107102898 9781107501164 1107501164
OCLC Number: 921817268
Description: 261 pages
Contents: Machine generated contents note: 1. Introduction, 2. The perceived voter model; 3. The policy roots of elite perceptions; 4. Campaign perceptions quantified; 5. The perceived partisan; 6. The public code of racialized electioneering; 7. Persuadable voters in the eyes of the persuaders; 8. Voters perceived in social networks and consumer files; 9. Conclusion; 10. Appendices
Responsibility: Eitan Hersh

Abstract:

Hacking the Electorate focuses on the consequences of campaigns using microtargeting databases to mobilize voters. Eitan Hersh shows that most of what campaigns know about voters comes from a core  Read more...

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'With solid empirics, Eitan Hersh's Hacking the Electorate deftly deflates myths about the magic of microtargeting, while demonstrating how campaigners' perceptions of voters vary in consequential Read more...

 
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