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The handbook for focus group research

Author: Thomas L Greenbaum
Publisher: Thousand Oaks, Calif. : Sage, [20]02.
Edition/Format:   Print book : English : 2. ed., [rev. and expanded], [Nachdr.]View all editions and formats

As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook  Read more...


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Document Type: Book
All Authors / Contributors: Thomas L Greenbaum
ISBN: 0761912525 9780761912521 0761912533 9780761912538
OCLC Number: 254715698
Description: XVI, 262 Seiten + Illustrationen, Diagramme
Contents: Focus Groups An OverviewResearch DecisionsMaximizing the Effectiveness of Focus Group ResearchCommon Mistakes in Focus GroupsThe ModeratorFocus Groups and the Technology RevolutionControlling the Costs of Focus Group ResearchNew Moderating TechniquesGlobal Focus GroupsLitigation Focus GroupsFocus Groups with PhysiciansFocus Group TrendsEffective Management of Field Services and RecruitingThreats to the Focus Group IndustryA Career as a ModeratorBuilding a Business Moderating Focus GroupsThe Role of the Facility
Responsibility: Thomas L. Greenbaum.


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"Always the leader in spotting crucial trends, Thomas L. Greenbaum was the first professional focus group moderator to speak out and give a wake-up call to the qualitative research industry about the Read more...

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