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The handbook of communication engagement

Author: Kim Amanda Johnston; Maureen Taylor
Publisher: Hoboken, NJ : John Wiley & Sons, Inc., 2018. ©2018
Series: Handbooks in communication and media.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagementin todays organizations and societies. The expert contributors explore the
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Additional Physical Format: Online version:
Johnston, Kim Amanda, 1965-
Handbook of communication engagement.
Hoboken : Wiley-Blackwell, 2018
(DLC) 2018007546
Document Type: Book
All Authors / Contributors: Kim Amanda Johnston; Maureen Taylor
ISBN: 9781119167495 1119167493
OCLC Number: 1009214997
Description: xx, 579 pages ; 25 cm.
Contents: Notes on Contributors xi1. Engagement as Communication: Pathways, Possibilities, and Future Directions 1Kim A. Johnston and Maureen TaylorPart I Theoretical Foundations and Guiding Philosophies of Engagement 172. Toward a Theory of Social Engagement 19Kim A. Johnston3. How Fully Functioning Is Communication Engagement If Society Does Not Benefit? 33Robert L. Heath4. Philosophy and Ethics of Engagement 49Petra Theunissen5. Dialogic Engagement 61Anne Lane and Michael L. Kent6. Modeling Antecedents of User Engagement 73Heather L. O'Brien and Jocelyn McKayPart II Engaged Organizations 897. Toward a Cultural Ecology of Engagement 91James Everett8. Reconceptualizing Public Relations in an Engaged Society 103Maureen Taylor9. The Missing Half of Communication and Engagement: Listening 115Jim Macnamara10. Corporate Social Responsibility and Engagement: Commitment, Mapping of Responsibilities, and Closing the Loop 133Bree Hurst and Oyvind Ihlen11. Engaging Shareholder Activists: Antecedents, Processes, and Outcomes 149Nur Uysal 12. Episodic and Relational Community Engagement: Implications for Social Impact and Social License 169Kim A. Johnston, Anne B. Lane, Bree Hurst, and Amanda Beatson13. Engagement in Conflict: Research and Practice 187Tyler R. Harrison and Jessica Wendorf Muhamad14. Coworkership and Engaged Communicators: A Critical Reflection on Employee Engagement 205Mats Heide and Charlotte Simonsson15. Conceptualizing Strategic Engagement: A Stakeholder Perspective 221Aimei YangPart III Engaged Networks and Communities 23116. Engaging Partnerships: A Network-Based Typology of Interorganizational Relationships and their Communities 233Marya L. Doerfel17. Media Engagement in Networked Environments: An Ecological Perspective 253Mohammad Yousuf18. Activist Stakeholders Challenging Organizations: Enkindling Stakeholder-Initiated Engagement 269W. Timothy Coombs and Sherry J. Holladay19. The Outcomes of Engagement in Activism Networks: A Co-creational Approach 285Adam J. Saffer20. Designing for Viable Futures: Community Engagement as Social Innovation 301Marianella Chamorro-Koc and Glenda Amayo CaldwellPart IV Towards an Engaged World 31121. Global Engagement: Culture and Communication Insights From Public Diplomacy 313R. S. Zaharna 22. Public Diplomacy as Co-constructed Discourses of Engagement 331Alina Dolea23. Corporate Diplomacy as an Engagement Strategy of the Nonmarket Business Environment 347Sarab Kochhar24. Habits of the Heart and Mind: Engagement in Civil Society and International Development 357Amanda K. Kennedy and Erich J. Sommerfeldt25. Political Engagement, Communication, and Democracy: Lessons from Brexit 371Ian Somerville 26. Deliberative Engagement and Wicked Problems: From Good Intentions to Practical Action 383Paul Willis, Ralph Tench, and David Devins27. "Changing Worlds" Through Intentional Dialogic Engagements 397Kerrie Mackey-Smith and Grant BanfieldPart V Digital Influences on Engagement 40928. From Advertising to Engagement 411Edward C. Malthouse and Bobby J. Calder29. Emotional Engagement in a New Marketing Communication Environment 421Sylvia Chan-Olmsted and Lisa-Charlotte Wolter30. Virtual Engagement: A Theoretical Framework of Affordances, Networks, and Communication 439Lisa V. Chewning31. Consumer Engagement in the Digital Era: Its Nature, Drivers, and Outcomes 453Wolfgang Weitzl and Sabine Einwiller32. Consumer Engagement in Social Media in China 475Yi-Ru Regina Chen33. The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities 491Jana Lay-Hwa Bowden, Jodie Conduit, Linda D. Hollebeek, Vilma Luoma-aho, and Birgit Andrine Apenes Solem34. Engagement, Interactivity, and Diffusion of Innovations: The Case of Social Businesses 505Ruth Avidar35. New Media Challenges to the Theory and Practice of Communication Engagement 515Greg Hearn, Caroline Wilson-Barnao, and Natalie ColliePart VI Future Challenges for Engagement as Theory and Practice 52936. Negative Engagement 531Matias Lievonen, Vilma Luoma-aho, and Jana Bowden37. Critical Perspectives of Engagement 549Magda PieczkaIndex 569
Series Title: Handbooks in communication and media.
Responsibility: edited by Kim A. Johnston, Maureen Taylor.

Abstract:

"A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagementin todays organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that: Provides an overview of the foundations and philosophies of engagement Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact Includes examples of contemporary engagement practice Presents applications of engagement and technology Offers insights on the future directions of engagement The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement."--

"Sets out to ground and orientate the student through a broad range of specially commissioned chapters, while also providing the more experienced scholar and teacher with a convenient and comprehensive overview of the latest trends and critical directions"--

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