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Handbook of consumer psychology

Author: Curtis P Haugtvedt; Paul Herr; Frank R Kardes
Publisher: New York : Psychology Press, ©2008.
Series: Marketing and consumer psychology series.
Edition/Format:   Print book : EnglishView all editions and formats
This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour.

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Curtis P Haugtvedt; Paul Herr; Frank R Kardes
ISBN: 9780805856033 080585603X
OCLC Number: 607107443
Description: xvi, 1273 pages : illustrations ; 26 cm.
Contents: I. Introduction. History of consumer psychology / David W. Schumann, Curtis P. Haugtvedt, and Edith Davidson --
II. Consumer information processing. The role of knowledge accessibility in cognition and behavior: implications for consumer information processing / Robert S. Wyer ; Consumer memory, fluency, and familiarity / Antonia Mantonakis, Bruce W.A. Whittlesea, and Carolyn Yoon ; Consumer learning and expertise / J. Wesley Hutchinson and Eric M. Eisenstein ; Categorization theory and research in consumer psychology: category representation and category-based inference / Barbara Loken, Lawrence W. Barsalou, and Christopher Joiner ; Consumer inference / Frank Kardes, Steven Posavac, Maria L. Cronley, and Paul M. Herr ; Effects of sensory factors on consumer behavior: if it tastes, smells, sounds, and feels like a duck, then it must be a ... / Joann Peck and Terry L. Childers ; Stages of consumer socialization: the development of consumer knowledge, skills, and values from childhood to adolescence / Deborah Roedder John ; Aging and consumer behavior / Carolyn Yoon and Catherine A. Cole --
III. Motivation, affect, and consumer decisions. Positive affect and decision processes: some recent theoretical developments with practical implications / Alice M. Isen ; The nature and role of affect in consumer behavior / Joel B. Cohen, Michel Tuan Pham, and Eduardo B. Andrade ; Self-regulation: goals, consumption, and choices / Kathleen D. Vohs, Roy F. Baumeister, and Dianne M. Tice ; Goal-directed consumer behavior: motivation, volition, and affect / Hans Baumgartner and Rick Pieters ; Goal directed perception / Chris Janiszewski --
IV. Persuasion, attitudes, and social influence. Attitude change and persuasion / Curtis P. Haugtvedt and Jeff A. Kasmer ; Associative strength and consumer choice behavior / Christopher R.M. Jones and Russell H. Fazio ; Measuring the non-conscious: implicit social cognition in consumer behavior / Andrew Perkins, Mark Forehand, Anthony Greenwald, and Dominika Maison ; Implicit consumer cognition / Patrick T. Vargas ; Evoking the imagination as a strategy of influence / Petia K. Petrova and Robert B. Cialdini ; Consumer attitudes and behavior / Icek Aizen ; I know what you're doing and why you're doing it: the use of persuasion knowledge model in consumer research / Margaret C. Campbell and Amna Kirmani ; Social values in consumer psychology / Lynn R. Kahle and Guang-Xin Xie. V. Behavioral decision research. Consumer decision making: a choice goals approach / James R. Bettman, Mary Frances Luce, and John W. Payne ; Dynamics of goal-based choice: toward an understanding of how goals commit versus liberate choice / Ayelet Fishbach, and Ravi Dhar ; Hedonomics in consumer behavior / Christopher K. Hsee and Claire I. Tsai ; Behavioral pricing / Maggie Wenjing Liu, and Dilip Soman ; Perceptions of fair pricing / James E. Heyman and Barbara A. Mellers ; Associative learning and consumer decisions / Stijn M.J. van Osselaer --
VI. Products, preferences, places, and people. A role of aesthetics in consumer psychology / JoAndrea Heogg and Joseph W. Alba ; Product assortment / Susan M. Broniarczyk ; Brands and their meaning makers / Chris T. Allen, Susan Fournier, and Felicia Miller ; Theory in consumer-environment research: diagnosis and prognosis / Sevgin A. Eroglu and Karen A. Machleit ; Music and consumers / James J. Kellaris ; Consumer psychology of sport: more than just a game / Robert Madrigal and Vassilis Dalakas ; Diversity issues in consumer psychology / Jerome D. Williams, Wei-Na Lee, and Geraldine R. Henderson --
VII. Consumer well-being. Consumers and the allure of "safer" tobacco products: scientific and policy issues / Eugene Borgida, Anita Kim, Emily N. Stark, and Christopher Miller ; Assessing the relationships between tobacco advertising and promotion and adolescent smoking behavior: convergent evidence / Marvin E. Goldberg ; The social marketing of volunteerism: a functional approach / Arthur A. Stukas, Mark Synder, and E. Gil Clary ; Health risk perceptions and consumer psychology / Geeta Menon, Priya Raghubir, and Nidhi Agrawal ; Toward a psychology of consumer creativity / James E. Burroughs, C. Page Moreau, and David Glen Mick ; Compulsive buying: review and reflection / Ronald J. Faber, and Thomas C. O'Guinn ; Summing up the state of coping research: prospects and prescriptions for consumer research / Adam Duhachek --
VIII. Advances in research methods. Self-reports in consumer research / Kimberlee Weaver and Norbert Schwarz ; Cross-cultural consumer psychology / Sharon Shavitt, Angela Y. Lee, and Timothy P. Johnson ; Measurement error in experimental designs in consumer psychology / Madhu Viswanathan ; Individual differences: tools for theory testing and understanding in consumer psychology research / Curtis P. Haugtvedt, Kaiya Liu, and Kyeong Sam Min ; Neuroeconomics: foundational issues and consumer relevance / Giovanna Egidi, Howard C. Nusbaum, and John T. Cacioppo.
Series Title: Marketing and consumer psychology series.
Responsibility: edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes.
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Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated  Read more...


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