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Handbook of Islamic marketing

Author: Özlem Sandıkcı; Gillian Rice, (College teacher)
Publisher: Cheltenham : Edward Elgar, 2013.
Series: Elgar original reference
Edition/Format:   Print book : EnglishView all editions and formats

The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research.


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Document Type: Book
All Authors / Contributors: Özlem Sandıkcı; Gillian Rice, (College teacher)
ISBN: 9781781002766 1781002762
OCLC Number: 827951918
Notes: Originally published: 2011.
Description: xxi, 513 pages : illustrations ; 25 cm.
Contents: Contents:1. Islamic Marketing: An Introduction and OverviewOEzlem Sandikci and Gillian Rice PART I: MORALITY AND THE MARKETPLACE 2. Islamic Ethics and MarketingAbbas J. Ali3. Fatwa Rulings in Islam: A Malaysian Perspective on their Role in Muslim Consumer BehaviourNazlida Muhamad4. Investment, Fashion and Markets in the Muslim WorldAlexandru BalasescuPART II: MUSLIM CONSUMPTIONSCAPES5. Gender and Privacy in Arab Gulf States: Implications for Consumption and MarketingRussell Belk and Rana Sobh6. Being Fashionable in Today's Tunisia: What About Cultural Identity?Fatma Smaoui and Ghofrane Ghariani7. Consumer Acculturation in Situ: The Continuing Legacy of French Colonization in North AfricaElizabeth C. Hirschman and Mourad Touzani8. Lifestyles of Islamic Consumers in TurkeyYonca Aslanbay, OEzlem Hesapci Sanaktekin and Bekir Agirdir9. The Impact of Islam on Food Shopping and Consumption Patterns of Muslim HouseholdsHayiel Hino10. Understanding Preference Formation of Functional Food Among Malaysian MuslimsSiti Hasnah Hassan PART III: MARKETING PRACTICES 11. Market-orientation and Islamic Business Practices in MalaysiaRaja Nerina Raja Yusof, Andre M. Everett and Malcolm H. Cone12. An International Marketing Strategy Perspective on Islamic MarketingSonja Prokopec and Mazen Kurdy13. Islamic Banking: The Convergence of Religion, Economic Self-interest and MarketingKenneth Beng Yap14. Market Segmentation and Buying Behaviour in the Islamic Financial Services IndustryRusnah Muhamad, T.C. Melewar and Sharifah Faridah Syed Alwi15. Customer-based Brand Equity of Islamic Banks in Bahrain: An Empirical InvestigationOmneya Mokhtar Yacout and Mohamed Farid ElSahn16. Islam and Corporate Social Responsibility in the Arab World: Reporting and DiscourseCameron Thibos and Kate Gillespie17. Exploring Marketing Strategies for Islamic Spiritual TourismFarooq Haq and Ho Yin Wong18. A Digital Media Approach to Islamic MarketingMohamed El-Fatatry, Stephen Lee, Tariq Khan and Vili Lehdonvirta PART IV: GLOBALIZATION, POLITICS AND RESISTANCE 19. Serving God through the Market: The Emergence of Muslim Consumptionscapes and Islamic ResistanceSultan Tepe20. The Arab Consumer Boycott of American Products: Motives and IntentionsMaya F. Farah21. Moments of Departure, Moments of Arrival: How Marketers Negotiate Transnationalism in Muslim MarketsChae Ho Lee and Jennifer D. Chandler22. Cultural Diplomacy and the United Arab Emirates: The Emergence of a Sovereign Wealth Fund Nation on the International Art World StageRula Al-Abdulrazak and Derrick Chong PART V: THE FUTURE 23. The Future of Islamic Branding and Marketing: A Managerial PerspectivePaul Temporal24. Islam, Consumption and Marketing: Going Beyond the Essentialist ApproachesOEzlem Sandikci and Guliz Ger Index
Series Title: Elgar original reference
Responsibility: edited by Özlem Sandikci, Gillian Rice.


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`This is an especially timely publication, given the current metamorphosis of politics in the Middle East and North Africa. OEzlem Sandikci and Gillian Rice are to be congratulated for having sensed Read more...

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