The handbook of language and globalization
"An enlightening and engaging collection by eminent intermational scholars. A major resource for the study of theoretical and pragmatic approaches to Global English, including concerns about m̀arginalization' and m̀urder' of languages." Braj B. Kachru, Professor Emeritus, University of Illionis
Handbooks and manuals
ix, 662 pages : illustrations ; 26 cm.
9781405175814, 9781118347171, 1405175818, 111834717X
500823424
Introduction: Sociolinguistics in the global era / Nikolas Coupland
Part I. Global multilingualism, world languages and language systems: 1. Globalization, global English, and world English(es): Myths and facts / Salikoko Mufwene
2. Global language systems / Abram de Swaan
3. The global politics of language: Markets, maintenance, marginalisation or murder? / Tove Skutnabb-Kangas and Robert Phillipson
4. World languages: Trends and futures / Ulrich Ammon
5. Language policy and globalization / Thomas Ricento
6. Panlingual globalization / Jonathan Pool
7. The spread of global Spanish: From Cervantes to reggaetón / Clare Mar-Molinero
8. New national languages in Eastern Europe / Brigitta Busch
Part II. Global discourse in key domains and genres: 9. Localising the global on the participatory Web / Jannis Androutsopoulos
10. Globalizing the local: The case of an Egyptian superhero comic / Theo van Leeuwen and Usama Suleiman
11. Language and the globalizing habitus of tourism: Towards a sociolinguistics of fleeting relationships / Adam Jaworski and Crispin Thurlow
12. Globalization and language teaching / David Block
13. Discursive constructions of global war and terror / Adam Hodges
14. Has God gone global? Religion, language and globalisation / Annabelle Mooney
Part III. Language, values and markets under globalization: 15. Language as resource in the globalized new economy / Monica Heller
16. Language and movement in space / Jan Blommaert and Jie Dong
17. Indexing the local / Barbara Johnstone
18. Ecolinguistics and globalization / Arran Stibbe
19. The Chinese discourse of human rights and glocalization / Shi-Xu
20. Meanings of'globalization': east and west / Peter Garrett
21. Languages and global marketing / Helen Kelly-Holmes
Part IV. Language, distance and identities: 22. Shadows of discourse: Intercultural communication in global contexts / Claire Kramsch and Elizabeth Boner
23. Unraveling post-colonial identity through language / Rakesh M. Bhatt
24. At the intersection of gender, language and transnationalism / Ingrid Piller and Kimie Takahashi
25. Globalization and gay language / William Leap
26. Metroethnicities and metrolanguages / John C. Maher
27. Popular cultures, popular languages and global identities / Alastair Pennycook
28. Global representations of distant suffering / Lilie Chouliaraki
29. Global media and the regime of lifestyle / David Machin and Theo van Leeuwen