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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/878813037 Title: The handbook of persuasion and social marketing Author: David W Stewart Publisher: Santa Barbara, California : Praeger, [2015] ISBN/ISSN: 9781440804045 1440804044 OCLC:878813037

  
  

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The handbook of persuasion and social marketing

Author:	David W Stewart
Publisher:	Santa Barbara, California : Praeger, [2015]
Edition/Format:	Print book : EnglishView all editions and formats
Summary:	""This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques re engineered to advocate social responsibility. Since emerging, the movement has prompted a rapid change in how we communicate and what we say. Funding from government agencies, foundations, and organizations like the National Cancer Institute and the American Heart Association have prompted campaigns that promote healthy behaviors and deter unhealthy actions. In this three-volume set, a panel of experts take an unprecedented look at this marketing phenomena as a means of influencing behaviors that benefit individuals and society overall.""--Publisher's description.  Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Social marketing. Marketing -- Social aspects. Soziomarketing.
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