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The handbook of persuasion and social marketing

Author: David W Stewart
Publisher: Santa Barbara, California : Praeger, [2015]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
""This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques re engineered to advocate social responsibility. Since emerging, the movement has prompted a rapid  Read more...
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Document Type: Book
All Authors / Contributors: David W Stewart
ISBN: 9781440804045 1440804044
OCLC Number: 878813037
Description: 3 volumes : illustrations ; 24 cm
Contents: Volume 1. Historical and social foundations --
Volume 2. Conceptual, theoretical, and strategic dimensions --
Volume 3. Applications and uses.
Responsibility: David W. Stewart, editor.

Abstract:

This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change.  Read more...

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"More expansive and recent than The Sage Handbook of Social Marketing (2011), this set would be a valuable addition to any academic library's business collections. Summing Up: Highly recommended. Read more...

 
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