Handbook of public relations (eBook, 2013) [WorldCat.org]
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Handbook of public relations

Author: Chris Skinner; G M Mersham; Rene Benecke
Publisher: Cape Town : Oxford University Press southern Africa, 2013.
Edition/Format:   eBook : Document : English : 10th editionView all editions and formats
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Chris Skinner; G M Mersham; Rene Benecke
ISBN: 9780199079322 0199079323
OCLC Number: 948947964
Description: 1 online resource
Contents: The scope of public relations --
The development of public relations --
Public relations and communication --
Stakeholder and reputation management --
Public relations and marketing --
Public relations and advertising --
Public relations and selling --
Public relations and research --
The practice of public relations --
Internal communication --
Planning a public relations programme --
Print and electronic media --
Working with the media --
Developing a media toolkit --
Social media --
Effective listening --
Effective communication: the spoken word --
Business communication --
Television and video technology --
Direct-mail marketing --
Reports --
Background to printing and publishing --
Public relations and event management --
Promotional activities --
Sponsorships --
Exhibitions and trade fairs --
Conferences and seminars --
Corporate image and corporate identity --
Corporate social investment --
Public relations, issues and crisis management --
Government and public affairs --
Practical guidelines.
Responsibility: Chris Skinner, Gary Mersham, Rene Benecke.

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