Handbook of public relations (eBook, 2013) [WorldCat.org]
skip to content
Handbook of public relations Preview this item
ClosePreview this item

Handbook of public relations

Author: Chris Skinner; G M Mersham; Rene Benecke
Publisher: Cape Town : Oxford University Press southern Africa, 2013.
Edition/Format:   eBook : Document : English : 10th editionView all editions and formats

(not yet rated) 0 with reviews - Be the first.

More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...


Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Chris Skinner; G M Mersham; Rene Benecke
ISBN: 9780199079322 0199079323
OCLC Number: 948947964
Description: 1 online resource
Contents: The scope of public relations --
The development of public relations --
Public relations and communication --
Stakeholder and reputation management --
Public relations and marketing --
Public relations and advertising --
Public relations and selling --
Public relations and research --
The practice of public relations --
Internal communication --
Planning a public relations programme --
Print and electronic media --
Working with the media --
Developing a media toolkit --
Social media --
Effective listening --
Effective communication: the spoken word --
Business communication --
Television and video technology --
Direct-mail marketing --
Reports --
Background to printing and publishing --
Public relations and event management --
Promotional activities --
Sponsorships --
Exhibitions and trade fairs --
Conferences and seminars --
Corporate image and corporate identity --
Corporate social investment --
Public relations, issues and crisis management --
Government and public affairs --
Practical guidelines.
Responsibility: Chris Skinner, Gary Mersham, Rene Benecke.


User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...


Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.