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Handbook of research on new product development

Author: Peter N Golder; Debanjan Mitra
Publisher: Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, [2018]
Series: Research handbooks in business and management
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context,  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
(OCoLC)999543558
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Peter N Golder; Debanjan Mitra
ISBN: 9781784718152 1784718157
OCLC Number: 1015246010
Description: 1 online resource (xx, 447 pages)
Contents: Front Matter; Copyright; Contents; List of editors and contributors; Acknowledgements; PART I INTRODUCTION AND OVERVIEW; 1 New product development research: consolidating the present and guiding the future; PART II IDEA GENERATION; 2 Taming the creative spark: insights from research on creativity in new product development; 3 The what, who and how of innovation generation; 4 Customer-driven innovation: a conceptual typology, review of theoretical perspectives, and future research directions; 5 The paradigm shift from producer to consumer innovation: implications for consumer research 6 Institutionalizing an innovation function: moving beyond the championPART III MARKET ANALYSIS; 7 Digital multisided platforms: an innovation research agenda; 8 Innovation in China and India; PART IV PRODUCT DESIGN AND DEVELOPMENT; 9 The state of new product design and forecasting research: recent developments and future directions; 10 Strategic use of product enhancements: upgrades, add-ons, extras, and accessories; 11 Sustainable new product development; 12 Open Innovation in the brand management context; PART V COMMERCIALIZATION 13 Global product launch: a perspective on past, present, and future researchPART VI MARKET OUTCOMES; 14 A summary and review of new product diffusion models and key findings; 15 Word-of-mouth processes in marketing new products: recent research and future opportunities; 16 Firm innovation and the stock market; 17 A review of crowdfunding research and findings; 18 Antecedents, consequences, and the mediating role of innovation: empirical generalizations; 19 Best practices and success drivers in new product development; Index
Series Title: Research handbooks in business and management
Responsibility: edited by Peter N. Golder, Debanjan Mitra.

Abstract:

Careful attention to the development of these topics make it a fantastic single-source reference for state-of-the-art knowledge on new product development, including comprehensive sets of questions  Read more...

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`Peter Drucker said "Business has only two functions - marketing and innovation." Imagine a collection of the latest thinking on the intersection of those two functions, leading to effective new Read more...

 
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