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Handbook of research on retailing

Author: Katrijn Gielens; Els Gijsbrechts
Publisher: Cheltenham, UK : Edward Elgar Publishing, 2018.
Series: Research handbooks in business and management series
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit  Read more...
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Katrijn Gielens; Els Gijsbrechts
ISBN: 9781786430281 1786430282 1786430274 9781786430274
OCLC Number: 1049802531
Description: 1 online resource
Contents: Front Matter; Copyright; Contents; List of contributors; Acknowledgments; Introduction to the Handbook of Research on Retailing; PART I: THE CHANGING RETAILSCAPE; 1 Retailing and consumer demand for convenience; 2 Brands and retailers under attack from hard discounters; PART II: PRICE AND PROMOTION; 3 How well do consumers know prices?; 4 Retailer promotions; 5 Emerging retailer pricing trends and practices; 6 Price image in retail management; PART III: PRODUCT AND ASSORTMENT; 7 Choosing to choose: the dynamics of store, product, andconsumption choices 8 Consumer preference distributions and corresponding storebrand strategies: a compilation9 Product unavailability; 10 Managing product returns in retailing; PART IV: IN-STORE MARKETING; 11 In-store marketing: existing and emerging elements; 12 Shelf layout and consumer preferences; PART V: CUSTOMER ENGAGEMENT; 13 Social media and retailing: a review and directions for futureresearch; 14 Customer loyalty and reward programs in retail in the digitalage; PART VI: STRATEGIC DECISIONS IN RETAILING; 15 Retail store format decisions; 16 Retail entry and exit; 17 Retail productivity PART VII: MANUFACTURER-RETAILER INTERFACE18 Retailer power in the grocery industry; 19 Category management and captains; Index
Series Title: Research handbooks in business and management series
Responsibility: edited by Katrijn Gielens, Els Gijsbrechts.

Abstract:

Boundaries are blurring: traditional brick-and-mortar players are expanding their online operations and setting up their own discount banners, while the power houses of online retail are going  Read more...

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`Evidence and research based, [this book will] generate managerially relevant insights that are valuable for both manufacturers and retailers.' -- Nirmalya Kumar, Singapore Management University and Read more...

 
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