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Hands-on guide to creating Flash advertising : from concept to tracking--microsites, video ads, and more

Author: Jason Fincanon
Publisher: Amsterdam ; Boston : Elsevier/Focal Press, ©2008.
Series: Focal hands-on guide series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Helps to create Flash ads and microsites that engage consumers and demonstrate their worth to clients. This title also helps to learn the best practices for: mastering the myriad of ad specs and  Read more...

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Additional Physical Format: Online version:
Fincanon, Jason.
Hands-on guide to creating Flash advertising.
Amsterdam ; Boston : Elsevier/Focal Press, ©2008
(OCoLC)1035527679
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jason Fincanon
ISBN: 9780240809496 0240809491
OCLC Number: 141853630
Notes: Includes index.
Description: xxi, 231 pages : illustrations ; 24 cm.
Contents: Ch. 1. Flash advertising quick start --
Ch. 2. Constants and considerations --
Ch. 3. Designing banner ads --
Ch. 4. Preparing and building ads --
Ch. 5. Forms and data in ads --
Ch. 6. File optimization --
Ch. 7. Third-party rich-media technologies --
Ch. 8. Trafficking and tracking your ads --
Ch. 9. Designing microsites --
Ch. 10. Preparing and building microsites --
Ch. 11. Driving traffic to your microsite --
Ch. 12. Advertising examples --
Ch. 13. Snippets and classes.
Series Title: Focal hands-on guide series.
Responsibility: Jason Fincanon.
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From working within the constraints of antiquated site specs, to navigating the stringent quality control process while keeping your wits about you. From optimizing your code for re-usability to Read more...

 
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