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Hard Sell : Now a Major Motion Picture, Love and Other Drugs

Author: Jamie Reidy
Publisher: [Place of publication not identified] : Andrews McMeel Publishing, 2010.
Edition/Format:   eBook : Document : English
Summary:
Jamie Reidy is the guy who's been there, done that and walked away with the insider stories. Inside Hard Sell: Now a Major Motion Picture, Love and Other Drugs, you'll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary. This comedic exposé traces Reidy's experiences from Pfizer training to life as the "V-Man," when Reidy became Pfizer's number-one drug rep during the  Read more...
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Genre/Form: Electronic books
Biographies
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jamie Reidy
ISBN: 9780740788864 0740788868
OCLC Number: 963729005
Description: 1 online resource
Responsibility: Jamie Reidy.
More information:

Abstract:

Jamie Reidy is the guy who's been there, done that and walked away with the insider stories. Inside Hard Sell: Now a Major Motion Picture, Love and Other Drugs, you'll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary. This comedic exposé traces Reidy's experiences from Pfizer training to life as the "V-Man," when Reidy became Pfizer's number-one drug rep during the Viagra craze. With equal parts self-confidence and self-mockery, Reidy takes the reader on a hilarious romp through pharma-culture while revealing the controversial side of the drug industry. From viewing a circumcision to gaining a doctor's rapport to providing insight on why doctors choose to prescribe Drug X over Drug Y, and from how to bargain "sigs" and "scripts" to why the Viagra pill is shaped as a diamond, Reidy discloses everything. A witty, behind-the-scenes look at an industry that touches everyone in America with a prescription, Hard Sell uncovers truths about the pharmaceutical industry you'd rather not know and practices you'd like to believe weren't employed. Hard Sell has been adapted into a major motion picture starring Jake Gyllenhaal and Anne Hathaway.

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