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Health communication : strategies for developing global health programs

Author: Do kyun Kim; Arvind Singhal; Gary L Kreps
Publisher: New York : Peter Lang, [2014]
Series: Health communication (New York, N.Y.), v. 5.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement,  Read more...

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Additional Physical Format: Print version:
Health communication.
(DLC) 2013026977
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Do kyun Kim; Arvind Singhal; Gary L Kreps
ISBN: 1453911960 9781453911969
OCLC Number: 869518986
Description: 1 online resource.
Contents: Strategies and principles for using mass and online/digital media in health communication campaigns / Charles K. Atkin & Ronald E. Rice --
Developing and testing mobile health applications to affect behavior change : lessons from the field / Andrew Isham, Bret R. Shaw, & Dave Gustafson --
A primer for using mobile apps and social media in healthcare / Carolyn Lauckner & Pamela Whitten --
Digital games : the secret of alternative health realities / Hua Wang & Arvind Singhal --
Entertainment education saves lives and improves health : key steps to developing effective programs / Caroline Jacoby, Jane Brown, Uttara Bharath Kumar, Rajiv N. Rimal, & Sanjanthi Velu --
Conversations about cancer (CAC) : a national and global strategy for impacting family and medical interactions / Wayne A. Beach, Kyle Gutzmer, David M. Dozier, Mary K. Buller & David B. Buller --
Narrative-based health communication interventions : using survivor stories to increase breast cancer knowledge and promote mammography / Tess Thompson & Matthew W. Kreuter --
Drama as a rhetorical health communication strategy / Anat Gesser-Edelsburg --
Identifying key individuals for the diffusion of health information and practices: a communication network method / Do Kyun Kim, James W. Dearing --
The positive deviance approach to designing and implementing health communication interventions / Arvind Singhal. Conveying the human implications of climate change : using theory and audience research to inform communication efforts by public health professionals / Melinda R. Weathers, Edward Maibach, & Matthew Nisbet --
Integrating the diffusion of innovations and social marketing for designing a HIV/AIDS prevention strategy among a hard-to-reach population / Do Kyun Kim --
Community participatory design of health communication interventions / Linda Neuhauser, Gary L. Kreps, & S. Leonard Syme --
Faith-based community health interventions : incorporating cultural ecology, the social ecological framework, and gender analysis / Kari Hartwig --
Designing logos for health campaigns : convergence of semiotics and the diffusion of innovations / Do Kyun Kim --
Strategic communication for health advocacy and social change / Gary L. Kreps --
Health activism as resistance : MOSOP as a site of culture-centered resistance in Niger delta region of Nigeria / Mohan J. Dutta --
National health communication surveillance systems / Bradford W. Hesse, David E. Nelson, Richard P. Moser, Kelly D. Blake, Wen-ying Sylvia Chou, Lila J. Finney, & Ellen Burke Beckjord --
Cultural beacons in health communication : leveraging overlooked indicators and grassroots wisdoms / Laurel J. Felt, Lucía Durá & Arvind Singhal --
Evaluating health communication interventions / Gary L. Kreps.
Series Title: Health communication (New York, N.Y.), v. 5.
Other Titles: Strategies for developing global health programs
Responsibility: edited by Do Kyun Kim, Arvind Singhal, & Gary L. Kreps.

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