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The high roller experience : how Caesars and other world-class companies are using data to create an unforgettable customer experience

Author: David Norton
Publisher: New York : McGraw-Hill Education, [2018]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"The marketing guru of Caesars/Harrah's shows how you can double-down and win with a proven data-driven approach"--Amazon.com.
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Document Type: Book
All Authors / Contributors: David Norton
ISBN: 9781259862953 125986295X
OCLC Number: 1000297925
Notes: Includes index.
Description: x, 213 pages : illustrations ; 24 cm
Contents: A broader view of loyalty --
Creating an analytically inquisitive and innovative culture --
The proliferation of digital and big data.
Responsibility: David Norton.

Abstract:

"The marketing guru of Caesars/Harrah's shows how you can double-down and win with a proven data-driven approach"--Amazon.com.

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