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Higher education administration with social media : including applications in student affairs, enrollment management, alumni relations, and career centers

Author: Laura A Wankel; Charles Wankel
Publisher: Bingley, UK : Emerald, 2011.
Series: Cutting-edge technologies in higher education, v. 2.
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
Summary:
"New technologies provide new ways of delivering the programs and services of higher educational (HE) institutions. Social media such as Facebook, blogs, Flickr, Twitter, and the Second Life virtual world engage constituents and enhance effectiveness. Understanding the trends in the expanding role of social media in HE and the related implications for staff preparedness and training is necessary for future-oriented  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Higher education administration with social media.
Bingley, UK : Emerald, 2011
(OCoLC)687687152
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Laura A Wankel; Charles Wankel
ISBN: 9780857246523 0857246526
OCLC Number: 710992340
Description: 1 online resource (xviii, 283 pages) : illustrations
Contents: Connecting on campus with new media : introduction to higher education administration with social media / Laura A. Wankel, Charles Wankel --
Hybrid engagement : how Facebook helps and hinders students' social integration / Bree McEwan --
Social media for social research : applications for higher education communications / Nicolle Merrill --
Social media use by enrollment management / Phillip Griffiths, Anthony Wall --
Second life : the future of education is here today / P. Charles Livermore --
Mentoring 2.0 : high tech/high touch approaches to foster student support and development in higher education / Melanie Booth, Arthur Esposito --
Learning together : using social media to foster collaboration in higher education / Neil Ford, Melissa Bowden, Jill Beard --
Using social media in study abroad / Penny Schouten --
Using social networking sites during the career management process / Nancy Richmond, Beth Rochefort, Leslie Hitch --
Amplification and analysis of academic events through social media : a case study of the 2009 Beyond the Repository Fringe event / Nicola Osborne --
Connecting fans and sports more intensively through social media / Karen Weaver --
Engaging alumni and prospective students through social media / Eric Kowalik --
Am I invited? : social media and alumni relations / Heather Makrez --
Twitter in higher education : from application to alumni relations / Jon Hussey.
Series Title: Cutting-edge technologies in higher education, v. 2.
Responsibility: edited by Laura A. Wankel, Charles Wankel ; in collaboration with Matthew Marovich, Kyle Miller, Jurate Stanaityte.

Abstract:

New technologies provide new ways of delivering the programs and services of higher educational (HE) institutions. This book examines how social media are redefining what university communities are  Read more...

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