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Genre/Form: | Oral histories Internet videos Interviews |
---|---|
Named Person: | Edward Gardner; Edward Gardner |
Material Type: | Clipart/images/graphics, Internet resource, Videorecording |
Document Type: | Internet Resource, Computer File, Visual material |
All Authors / Contributors: |
Edward Gardner; Adele Hodge; Brewster McCauley; HistoryMakers (Video oral history collection), |
OCLC Number: | 1003149931 |
Credits: | Videographer, Brewster McCauley. |
Performer(s): | Adele Hodge, interviewer. |
Event notes: | Recorded Chicago, Illinois 1993 February 9. |
Description: | 1 online resource (4 video files (1 hr., 44 min., 33 sec.)) : sound, color. |
Other Titles: | History Makers video oral history with Edward Gardner Edward Gardner |
Abstract:
Entrepreneur and educator Edward George Gardner was born on February 25, 1925, in Chicago, Illinois. Following service in the U.S. Army during World War II, Gardner returned to Chicago and received his B.A. degree from Chicago Teacher’s College and later his M.A. degree from the University of Chicago. During his fourteen years as an instructor and school administrator for the Chicago Public Schools, he worked part time as a black hair care sales representative. Learning of the dissatisfaction of many African American consumers and hair care professionals, he and his wife, Bettiann, launched Soft Sheen Products from the basement of their home in 1964. In 1998, Gardner sold his business to L’Oreal of Paris and passed the day-to-day operation of Soft Sheen on to his children. Gardner also owned Chicago’s New Regal Theater, served as president of Garden Investment Partners and was a board member of the Chicago Urban league.
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