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The HistoryMakers video oral history with Edward Gardner.

Author: Edward Gardner; Adele Hodge; Brewster McCauley; HistoryMakers (Video oral history collection),
Publisher: Chicago, Illinois : The HistoryMakers, [2016]
Edition/Format:   eVideo : Clipart/images/graphics : English
Summary:
Entrepreneur and educator Edward George Gardner was born on February 25, 1925, in Chicago, Illinois. Following service in the U.S. Army during World War II, Gardner returned to Chicago and received his B.A. degree from Chicago Teacher’s College and later his M.A. degree from the University of Chicago. During his fourteen years as an instructor and school administrator for the Chicago Public Schools, he worked part  Read more...
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Details

Genre/Form: Oral histories
Internet videos
Interviews
Named Person: Edward Gardner; Edward Gardner
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Edward Gardner; Adele Hodge; Brewster McCauley; HistoryMakers (Video oral history collection),
OCLC Number: 1003149931
Credits: Videographer, Brewster McCauley.
Performer(s): Adele Hodge, interviewer.
Event notes: Recorded
Chicago, Illinois
1993 February 9.
Description: 1 online resource (4 video files (1 hr., 44 min., 33 sec.)) : sound, color.
Other Titles: History Makers video oral history with Edward Gardner
Edward Gardner

Abstract:

Entrepreneur and educator Edward George Gardner was born on February 25, 1925, in Chicago, Illinois. Following service in the U.S. Army during World War II, Gardner returned to Chicago and received his B.A. degree from Chicago Teacher’s College and later his M.A. degree from the University of Chicago. During his fourteen years as an instructor and school administrator for the Chicago Public Schools, he worked part time as a black hair care sales representative. Learning of the dissatisfaction of many African American consumers and hair care professionals, he and his wife, Bettiann, launched Soft Sheen Products from the basement of their home in 1964. In 1998, Gardner sold his business to L’Oreal of Paris and passed the day-to-day operation of Soft Sheen on to his children. Gardner also owned Chicago’s New Regal Theater, served as president of Garden Investment Partners and was a board member of the Chicago Urban league.

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