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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/1142161478 Title: Hooked : how to build habit-forming products Author: Nir Eyal; Ryan Hoover Publisher: [S.l.] : Portfolio/Penguin, 2019 ISBN/ISSN: 9781591847786 1591847788 OCLC:1142161478

  
  

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Hooked : how to build habit-forming products

Author:	Nir Eyal; Ryan Hoover
Publisher:	[S.l.] : Portfolio/Penguin, 2019
Edition/Format:	Print book : English : Revised and updatedView all editions and formats
Summary:	Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? The author answers these questions by explaining the Hooked Model - a four-step process embedded into the products of many successful companies to subtly encourage customer behavior
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	markedsføring forbrugeradfærd produktudvikling View all subjects
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