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Details
Document Type: | Book |
---|---|
All Authors / Contributors: |
Nir Eyal; Ryan Hoover |
ISBN: | 9781591847786 1591847788 |
OCLC Number: | 1142161478 |
Description: | x, 246 sider : ill. |
Abstract:
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? The author answers these questions by explaining the Hooked Model - a four-step process embedded into the products of many successful companies to subtly encourage customer behavior
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