Hooked : how to build habit-forming products (Book, 2019) [WorldCat.org]
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Hooked : how to build habit-forming products
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Hooked : how to build habit-forming products

Author: Nir Eyal; Ryan Hoover
Publisher: [S.l.] : Portfolio/Penguin, 2019
Edition/Format:   Print book : English : Revised and updatedView all editions and formats
Summary:
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? The author answers these questions by explaining the Hooked Model - a four-step process embedded into the products of many successful companies to subtly encourage customer behavior
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Document Type: Book
All Authors / Contributors: Nir Eyal; Ryan Hoover
ISBN: 9781591847786 1591847788
OCLC Number: 1142161478
Description: x, 246 sider : ill.

Abstract:

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? The author answers these questions by explaining the Hooked Model - a four-step process embedded into the products of many successful companies to subtly encourage customer behavior

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