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Hospitality branding

Author: Chekitan Singh Dev
Publisher: Ithaca : Cornell University Press, 2012.
Series: Cornell hospitality management best practices.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

Skillfully blending the knowledge of recent history, the wisdom of new research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in  Read more...

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Genre/Form: Livres électroniques
Additional Physical Format: Print version:
Dev, Chekitan Singh.
Hospitality branding.
Ithaca : Cornell University Press, 2012
(DLC) 2012024820
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Chekitan Singh Dev
ISBN: 9780801465703 0801465702
OCLC Number: 904298817
Notes: Titre de l'écran-titre (visionné le 24 févr. 2015).
TRAITEMENT SOMMAIRE.
Description: 1 ressource en ligne (ix, 179 p.).
Contents: Hospitality marketing and branding : past and future --
Contemporary branding challenges --
Branding and the Internet --
Case study : Carnival Cruise Lines --
Global brand expansion --
Branding beyond borders --
Brand strategies --
Case study : Ritz-Carlton Bali --
Assessing brand equity --
Brand positioning --
Brand extensions and customer loyalty --
Case study : Taj hotels, resorts, and palaces --
Managing marketing relationships --
Franchising your brand --
Brand partnerships --
Case study : Groupon.
Series Title: Cornell hospitality management best practices.
Responsibility: Chekitan S. Dev.

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"This book is an excellent insight into the multifaceted and fascinating world of branding in services and hospitality in particular, which is at once educational and also an excellent handbook for Read more...

 
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