Hospitality Branding (eBook, 2012) [WorldCat.org]
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Hospitality Branding

Author: Chekitan S Dev
Publisher: Cornell University Press, 2012.
Edition/Format:   eBook : Document
Summary:

Skillfully blending the knowledge of recent history, the wisdom of new research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print
Hospitality Branding
Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Chekitan S Dev
OCLC Number: 941313678
Notes: Book.
Description: 1 online resource
Contents: PrefacePart I. The Hospitality BrandscapeChapter 1. Hospitality Marketing and Branding: Past and FutureChapter 2. Branding Challenges and OpportunitiesChapter 3. Branding and the InternetCase Study I. Carnival Cruise LinesPart II. Global BrandingChapter 4. Global Brand ExpansionChapter 5. Branding beyond BordersChapter 6. Brand StrategiesCase Study II. Ritz-Carlton BaliPart III. Strategic BrandingChapter 7. Brand EquityChapter 8. Brand PositioningChapter 9. Brand Extensions and Customer LoyaltyCase Study III. Taj Hotels, Resorts, and PalacesPart IV. Branding ExecutionChapter 10. Managing Marketing and Branding RelationshipsChapter 11. Brand FranchisingChapter 12. Brand PartnershipsCase Study IV. GrouponAcknowledgmentsBibliography

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"Chekitan Dev's book is an interesting and invigorating read on trends in the hospitality industry. It gives great insights on branding-a must-read for marketing professionals." -- Veer Vijay Singh, Read more...

 
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