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Hospitality branding

Author: Chekitan S Dev
Publisher: Ithaca ; London : Cornell University Press, 2012.
Series: Cornell hospitality management.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most  Read more...
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Genre/Form: Electronic book
Electronic books
Additional Physical Format: Print version:
Dev, Chekitan S. (Chekitan Singh), 1959-
Hospitality branding.
Ithaca ; London : Cornell University Press, 2012
(DLC) 2012024820
(OCoLC)794706252
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Chekitan S Dev
ISBN: 9780801465703 0801465702 1322503362 9781322503363 0801465265 9780801465260
OCLC Number: 960445633
Language Note: In English.
Description: 1 online resource (ix, 179 pages .).
Contents: Hospitality marketing and branding : past and future --
Contemporary branding challenges --
Branding and the Internet --
Case study : Carnival Cruise Lines --
Global brand expansion --
Branding beyond borders --
Brand strategies --
Case study : Ritz-Carlton Bali --
Assessing brand equity --
Brand positioning --
Brand extensions and customer loyalty --
Case study : Taj hotels, resorts, and palaces --
Managing marketing relationships --
Franchising your brand --
Brand partnerships --
Case study : Groupon.
Series Title: Cornell hospitality management.
Responsibility: Chekitan S. Dev.
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Abstract:

Skillfully blending the knowledge of recent history, the wisdom of new research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in  Read more...

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"Chekitan Dev's book is an interesting and invigorating read on trends in the hospitality industry. It gives great insights on branding-a must-read for marketing professionals." -- Veer Vijay Singh, Read more...

 
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<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1184787362#Person\/dev_chekitan_s_chekitan_singh_1959<\/a>> # Chekitan Singh Dev<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:birthDate<\/a> \"1959<\/span>\" ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Dev<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Chekitan Singh<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Chekitan S.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Chekitan Singh Dev<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1184787362#Place\/ithaca<\/a>> # Ithaca<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Ithaca<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1184787362#Series\/cornell_hospitality_management<\/a>> # Cornell hospitality management.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:PublicationSeries<\/a> ;\u00A0\u00A0\u00A0\nschema:hasPart<\/a> <http:\/\/www.worldcat.org\/oclc\/960445633<\/a>> ; # Hospitality branding<\/span>\n\u00A0\u00A0\u00A0\nschema:name<\/a> \"Cornell hospitality management.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1184787362#Series\/cornell_hospitality_management_best_practices<\/a>> # Cornell hospitality management: best practices<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:PublicationSeries<\/a> ;\u00A0\u00A0\u00A0\nschema:hasPart<\/a> <http:\/\/www.worldcat.org\/oclc\/960445633<\/a>> ; # Hospitality branding<\/span>\n\u00A0\u00A0\u00A0\nschema:name<\/a> \"Cornell hospitality management: best practices<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1184787362#Topic\/business_&_economics_industries_general<\/a>> # BUSINESS & ECONOMICS--Industries--General<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"BUSINESS & ECONOMICS--Industries--General<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1184787362#Topic\/business_&_economics_industries_hospitality_travel_&_tourism<\/a>> # BUSINESS & ECONOMICS--Industries--Hospitality, Travel & Tourism<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"BUSINESS & ECONOMICS--Industries--Hospitality, Travel & Tourism<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1184787362#Topic\/hospitality_industry_marketing<\/a>> # Hospitality industry--Marketing<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Hospitality industry--Marketing<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.loc.gov\/vocabulary\/countries\/nyu<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\ndcterms:identifier<\/a> \"nyu<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/search.ebscohost.com\/login.aspx?direct=true&scope=site&db=e000xna&AN=671402<\/a>>\u00A0\u00A0\u00A0\nrdfs:comment<\/a> \"from EBSCO Academic Collection<\/span>\" ;\u00A0\u00A0\u00A0\nrdfs:comment<\/a> \"(Unlimited Concurrent Users)<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/search.ebscohost.com\/login.aspx?direct=true&scope=site&db=e020mna&AN=671402<\/a>>\u00A0\u00A0\u00A0\nrdfs:comment<\/a> \"from EBSCO Business Collection<\/span>\" ;\u00A0\u00A0\u00A0\nrdfs:comment<\/a> \"(Unlimited Concurrent Users)<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/VH7QX3XE2P.search.serialssolutions.com\/?V=1.0&L=VH7QX3XE2P&S=JCs&C=TC0000783463&T=marc&tab=BOOKS<\/a>>\u00A0\u00A0\u00A0\nrdfs:comment<\/a> \"VIEW FULL TEXT<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9780801465260<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"0801465265<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9780801465260<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9780801465703<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"0801465702<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9780801465703<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9781322503363<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"1322503362<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9781322503363<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/oclc\/794706252<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:CreativeWork<\/a> ;\u00A0\u00A0\u00A0\nrdfs:label<\/a> \"Hospitality branding.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"Print version:<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isSimilarTo<\/a> <http:\/\/www.worldcat.org\/oclc\/960445633<\/a>> ; # Hospitality branding<\/span>\n\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/960445633<\/a>>\u00A0\u00A0\u00A0\u00A0a \ngenont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/960445633<\/a>> ; # Hospitality branding<\/span>\n\u00A0\u00A0\u00A0\nschema:dateModified<\/a> \"2020-05-18<\/span>\" ;\u00A0\u00A0\u00A0\nvoid:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/960445633#PublicationEvent\/ithaca_london_cornell_university_press_2012<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:PublicationEvent<\/a> ;\u00A0\u00A0\u00A0\nschema:location<\/a> <http:\/\/dbpedia.org\/resource\/London<\/a>> ; # London<\/span>\n\u00A0\u00A0\u00A0\nschema:location<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1184787362#Place\/ithaca<\/a>> ; # Ithaca<\/span>\n\u00A0\u00A0\u00A0\nschema:organizer<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1184787362#Agent\/cornell_university_press<\/a>> ; # Cornell University Press<\/span>\n\u00A0\u00A0\u00A0\nschema:startDate<\/a> \"2012<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<https:\/\/0-doi-org.pugwash.lib.warwick.ac.uk\/10.7591\/9780801465703<\/a>>\u00A0\u00A0\u00A0\nrdfs:comment<\/a> \"Connect to De Gruyter e-book<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<https:\/\/ebookcentral.proquest.com\/lib\/concordiaab-ebooks\/detail.action?docID=3138400<\/a>>\u00A0\u00A0\u00A0\nrdfs:comment<\/a> \"from Ebook Central Academic Complete<\/span>\" ;\u00A0\u00A0\u00A0\nrdfs:comment<\/a> \"(Unlimited Concurrent Users)<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<https:\/\/ebookcentral.proquest.com\/lib\/gprc-ebooks\/detail.action?docID=3138400<\/a>>\u00A0\u00A0\u00A0\nrdfs:comment<\/a> \"from Ebook Central Academic Complete<\/span>\" ;\u00A0\u00A0\u00A0\nrdfs:comment<\/a> \"(Unlimited Concurrent Users)<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<https:\/\/ebookcentral.proquest.com\/lib\/macewan-ebooks\/detail.action?docID=3138400<\/a>>\u00A0\u00A0\u00A0\nrdfs:comment<\/a> \"from Ebook Central Academic Complete<\/span>\" ;\u00A0\u00A0\u00A0\nrdfs:comment<\/a> \"(Unlimited Concurrent Users)<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<https:\/\/ebookcentral.proquest.com\/lib\/norquest-ebooks\/detail.action?docID=3138400<\/a>>\u00A0\u00A0\u00A0\nrdfs:comment<\/a> \"from Ebook Central College Complete<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<https:\/\/ebookcentral.proquest.com\/lib\/northernlakes-ebooks\/detail.action?docID=3138400<\/a>>\u00A0\u00A0\u00A0\nrdfs:comment<\/a> \"from Ebook Central College Complete<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<https:\/\/ebookcentral.proquest.com\/lib\/oldscollege\/detail.action?docID=3138400<\/a>>\u00A0\u00A0\u00A0\nrdfs:comment<\/a> \"from Ebook Central College Complete<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<https:\/\/ebookcentral.proquest.com\/lib\/rdc\/detail.action?docID=3138400<\/a>>\u00A0\u00A0\u00A0\nrdfs:comment<\/a> \"from Ebook Central Academic Complete<\/span>\" ;\u00A0\u00A0\u00A0\nrdfs:comment<\/a> \"(Unlimited Concurrent Users)<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<https:\/\/ebookcentral.proquest.com\/lib\/ualberta\/detail.action?docID=3138400<\/a>>\u00A0\u00A0\u00A0\nrdfs:comment<\/a> \"from Ebook Central Academic Complete<\/span>\" ;\u00A0\u00A0\u00A0\nrdfs:comment<\/a> \"(Unlimited Concurrent Users)<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<https:\/\/ra.ocls.ca\/ra\/algologin.aspx?inst=algonquin&url=https:\/\/ebookcentral.proquest.com\/lib\/algonquin-ebooks\/detail.action?docID=3138400<\/a>>\u00A0\u00A0\u00A0\nrdfs:comment<\/a> \"Ebook from the Algonquin College Digital Library<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<https:\/\/search.ebscohost.com\/login.aspx?direct=true&scope=site&db=e000xna&AN=671402<\/a>>\u00A0\u00A0\u00A0\nrdfs:comment<\/a> \"from EBSCO Academic Collection<\/span>\" ;\u00A0\u00A0\u00A0\nrdfs:comment<\/a> \"(Unlimited Concurrent Users)<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n