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How Canadians Communicate VI: Food Promotion, Consumption, and Controversy

Author: Edited by Charlene Elliott
Publisher: [s.l.] Athabasca University Press 2016
Edition/Format:   eBook : Document
Summary:
Food nourishes the body, but our relationship with food extends far beyond our need for survival. Food choices not only express our personal tastes but also communicate a range of beliefs, values, affiliations and aspirations-sometimes to the exclusion of others. In the media sphere, the enormous amount of food-related advice provided by government agencies, advocacy groups, diet books, and so on compete with  Read more...
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Material Type: Document, Internet resource
Document Type: Book, Computer File, Internet Resource
All Authors / Contributors: Edited by Charlene Elliott
ISBN: 9781771990257 1771990252 9781771990264 1771990260 9781771990271 1771990279 9781771990288 1771990287
OCLC Number: 1004185921
Language Note: English
Accession No: (DE-599)GBV897802047
Description: 1 Online-Ressource (1 electronic resource (336 p.))
Contents: ContentsAcknowledgementsIntroduction / Charlene Elliott Part I: Food Promotion1 Communicating Food Quality: Food, Packaging, and Place /Charlene Elliott and Wayne McCready2 The Food Retail Environment in Canada: Shaping What Canadians Eatand How They Communicate About Food / Jordan LeBel3 Selling Nutrition: Current Directions in Food Fortification andNutrition-Related Marketing / Valerie Tarasuk4 Insider Voice Edible Canada: The Growth of CulinaryTourism / Eric Pateman and Shannon King Part II: Food and Communication5 La cuisiniere canadienne: The Cookbook as Communication / KenAlbala6 The Dinner Party: Reworking Tradition Through ContemporaryPerformance / Jacqueline Botterill7 Canadian Food Radio: Conjuring Nourishment for Canadians Out ofThin Air / Nathalie Cooke8 Of Men and Cupcakes: Baking Identities on Food Network / IrinaD. Mihalache9 Insider Voice Snapshots of a Canadian Cuisine /Elizabeth Baird10 Insider Voice Everybody's a Critic: A Memoir /John Gilchrist Part III: Food Controversy11 Making the "Perfect Food" Safe: The Milk PasteurizationDebate / Catherine Carstairs, Paige Schell, and SheilaghQuaile12 Kraft Dinner (R) Unboxed: Rethinking Food Insecurity and Food /Melanie Rock13 Hipster Hunters and the Discursive Politics of Food Hunting inCanada / Rebecca Carruthers Den Hoed14 Lies, Damned Lies, and Locavorism: Bringing Some Truth inAdvertising to the Canadian Local Food Debate / PierreDesrochers15 Communication, Crisis, and Contaminated Meat: A Tale of Two FoodScares / Charlene Elliott and Josh Greenberg16 Canaries in the Supermarket: Moral Panic, Food Marketing andChildren's Eating / Stephen Kline17 "Death on a Plate": Communicating Food Fears in ModernNorth America / Harvey Levenstein List of ContributorsIndex

Abstract:

Food nourishes the body, but our relationship with food extends far beyond our need for survival. Food choices not only express our personal tastes but also communicate a range of beliefs, values, affiliations and aspirations-sometimes to the exclusion of others. In the media sphere, the enormous amount of food-related advice provided by government agencies, advocacy groups, diet books, and so on compete with efforts on the part of the food industry to sell their product and to respond to a consumer-driven desire for convenience. As a result, the topic of food has grown fraught, engendering sometimes acrimonious debates about what we should eat, and why.By examining topics such as the values embedded in food marketing, the locavore movement, food tourism, dinner parties, food bank donations, the moral panic surrounding obesity, food crises, and fears about food safety, the contributors to this volume paint a rich, and sometimes unsettling portrait of how food is represented, regulated, and consumed in Canada. With chapters from leading scholars such as Ken Albala, Harvey Levenstein, Stephen Kline and Valerie Tarasuk, the volume also includes contributions from "food insiders"-bestselling cookbook author and food editor Elizabeth Baird and veteran restaurant reviewer John Gilchrist. The result is a timely and thought-provoking look at food as a system of communication through which Canadians articulate cultural identity, personal values, and social distinction

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