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How does advertising impact teen behavior?

Author: Roman Espejo
Publisher: Detroit : Greenhaven Press, ©2012.
Series: At issue., Teen issues.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Presents opinions on the effects of advertising on teen behavior by focusing on online advertising and marketing for such items as cigarettes, alcohol, and fast food.
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Genre/Form: Nonfiction
Document Type: Book
All Authors / Contributors: Roman Espejo
ISBN: 9780737755787 0737755784 9780737755794 0737755792
OCLC Number: 733755641
Description: 102 pages ; 24 cm.
Contents: Advertising promotes consumerism in children and teens / Victor C. Strasburger, Barbara J. Wilson, Amy B. Jordan --
Peers have the greatest influence on teens' buying behaviors / PriceWaterhouseCooper --
Advertising sexualizes children and youths / Diane E. Levin and Jean Kilbourne --
Tweens have become more aware of advertising and brands / Jayne O'Donnell --
Online advertising aggressively targets children and teens / Jeff Chester and Kathryn Montgomery --
Teens may not respond to online advertising / Mark Dolliver --
Text messaging can be an effective marketing tool to reach teens / Alana Semuels --
Alcohol advertising influences teen drinking / Nova Scotia Department of Health Promotion and Protection --
Alcohol advertising does not significantly influence teen drinking / STATS --
Smoking advertisements influences teen smoking / Robert A. Wascher --
Anti-smoking advertisements can reduce teen smoking / Michael Eriksen --
Fast food advertising is linked to rising childhood and teen obesity / American Psychological Association --
Fast food advertising is not linked to rising childhood and teen obesity / Gary Becker.
Series Title: At issue., Teen issues.
Responsibility: Roman Espejo, book editor.

Abstract:

Presents opinions on the effects of advertising on teen behavior by focusing on online advertising and marketing for such items as cigarettes, alcohol, and fast food.

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