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How industry analysts shape the digital future

Author: Neil Pollock; Robin Williams; Oxford University Press.
Publisher: Oxford : Oxford University Press, 2016.
Edition/Format:   eBook : Document : English : First editionView all editions and formats
Summary:
Industry analysts are in the business of shaping the technological and economic future. They attempt to 'predict' what will become the next big thing; to spot new emerging trends and paradigms; to decide which hi-tech products will win out over others and to figure out which technology vendors can deliver on their promises. In just a few years, they have developed a surprising degree of authority over technological  Read more...
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Genre/Form: Livres numériques
Additional Physical Format: Version imprimée :
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Neil Pollock; Robin Williams; Oxford University Press.
ISBN: 9780191774027 0191774022 9780198704928 0198704925
OCLC Number: 1157017163
Description: 1 ressource en ligne
Responsibility: Neil Pollock and Robin Williams.
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Abstract:

Industry analysts are in the business of shaping the technological and economic future. They attempt to 'predict' what will become the next big thing; to spot new emerging trends and paradigms; to decide which hi-tech products will win out over others and to figure out which technology vendors can deliver on their promises. In just a few years, they have developed a surprising degree of authority over technological innovation. Yet we know very little, if anything about them. This book seeks to explain how this was achieved and on what this authority rests.

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